Nima DT Namchu, Executive Creative Director, Cheil India, writes his second blog from Cannes
Carrying from my blog yesterday, June 19, eventually we got tired of waiting for the hotel folks to get the room cleaned and ready for Navin, so we called for a cab.
âSuri, monsieur. Theere ees no locule taxzee.Â Shall I cuole fure a taxzee fruem de Cannes?â
Considering the way the rupee is sliding down and the fact that our hotel is about eight and a half kilometres from the Palais de Festivals, we decided to take the buse.
After a long and winding ride through parts of Cannes I hadnât seen before, we arrived in time to register and catch the awards ceremony for Design, Cyber, Press and Radio. The Japanese rocked the design category but my personal favourite was the Haelssen and Lyon Tea Calendar by Kolle Rebbe, Hamburg.
Taproot, McCann, Grey, DDB Group, TBWA and Ogilvy Gurgaon did their bit for the Indian crowd. I particularly liked Greyâs Positive/Negative for Duracell and Ogilvyâs campaign for Philips LED Torches.Â And I was surprised to hear that Ogilvyâs work for World For All had only hit a bronze.
The thing about Digital is that itâs really tough to comment if you havenât experienced the work for yourself. So I wonât because I havenât gone through them all. One thing though â the digital guys seem to be making more films than the regular âATLâ types.
The last time I was here, in 2005, Radio had some really big ones like Budweiserâs âReal Men of Geniusâ. This time, however, only three spots really hit the spot so to speak â âDumb Ways to Dieâ for Metro Trains by McCann Melbourne, the spot for Lego by Ogilvy Guatemala and the âReal Beautyâ spot for Dove by Ogilvy London. Somehow, I left the auditorium thinking where have all the Men (and Women) of Real Genius gone?
The Saatchi & Saatchi New Directorâs Showcase. Lunch at CafĂ© Roma with our colleagues from the Cheil Network while Lou Reed spoke in the auditorium. Coffee with an old friend - Amitabh Bhattacharya of Nomad Films - who is here as a cyclist and not a producer. And wondering why I agreed to write the columns from Cannes. Gotta run, thereâs the TOI India Party I have to be at tonight.