BARC issues global Request for Proposals for broadcast measurement

The RFPs are going out to all global vendors of technology and research who showed interest in Request for Information (RFI)

BestMediaInfo Bureau | Delhi | June 6, 2013

BARC today confirmed the release of Request for Proposals (RFPs) to global providers of Technology and Research. This is consequent to the overwhelming response it got to the RFI (Request for Information) issued earlier.

Commenting on the development, Punit Goenka, MD & CEO of ZEE and Chairman of BARC, said, “We are happy with the interest shown by global vendors of technology and research in our project. The RFPs are going out to all of them. This will be followed by discussions and evaluation of these proposals.”

Partho Dasgupta, CEO, BARC, explained, “This is our second step towards initiating a cutting edge measurement system which will see marriage of technology and research. The first step was the Establishment survey which the TechCom led by Shashi Sinha and Paritosh Joshi has already initiated.”

BARC is a joint industry body set up in 2012 with the specific purpose of designing, commissioning, supervising and owning India's Television Audience Measurement System. BARC is a joint venture bringing together the three key stakeholders in Television Audience Measurement, Broadcasters, Advertisers and Advertising and Media Agencies. Their respective apex bodies – Indian Broadcasting Foundation (IBF), Indian Society of Advertisers (ISA) and the Advertising Agencies Association of India (AAAI) – represent the three industries. The alliance will ensure that the sizable resources, financial as well as intellectual, required to mount such a massive, continuously running initiative are made available within a robust, transparent and accountable governance framework.

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