Zee TV launches 'DID Super Moms'

Premiering on June 1, the 15-week series replaces India's Best Dramebaaz at 9 pm slot on every Saturday-Sunday

BestMediaInfo Bureau | Mumbai | May 27, 2013

Bharat Kumar Ranga (left) with DID Super Moms team

'Dance India Dance', the biggest dance platform on Indian television will take viewers by storm with its brand new series. A show that will give a platform to those women who gave up their dream of becoming a dancer and settled for a career, family life & motherhood! In a country where mothers are conventionally perceived as sacrificial figures, Zee TV now gives them a second chance to them to live their passion for dance. 'Umeed Se Saje Zindagi' is not just a brand statement for the channel. It's an ideology that the channel lives by through all its fiction and reality shows. With 'DID Super Moms' the channel aims to give 'Umeed' to lakhs of mothers in India who now aspire to make a name for themselves in the field of dance. Premiering on 1st June, the show will air every Saturday and Sunday at 9 pm.

Bharat Kumar Ranga, ZEEL - Chief Content & Creative Officer, said, “Every reality show of Zee TV aims at giving an opportunity to deserving talent in India. 'DID Super Moms' salutes the indomitable spirit of a mother who stands by us through thick and thin. Even if five households in the country change their mindsets and allow their daughter-in-laws to pursue their dreams, we will have achieved our objective! I take this opportunity to thank all the family members of these contestants who have encouraged them to realize their dreams. Our criteria for selecting the best dancer did not change for this series just because they are mothers…our audiences can be rest assured that their dancing will be of the high standard that DID contestants are synonymous with. This show will absolutely break the myth that mothers can't dance.”

This 15-week series will have 16 dancers and they will be divided into 4 teams. The contestants will be coached by four acclaimed DID skippers - Raghav Crockroaz Juyal, Prince Gupta, Siddhesh Pai and Jai Kumar Nair. The show will be judged by the mother of all dancers, Farah Khan, and the accomplished dancer- choreographer, Marzi Pestonji. Mithun Chakraborty will preside over as the Grand Master and the very affable, Jay Banushali, will be seen anchoring the show.

For Zee, the consumer has always been at the centre of business decisions. The channel has pioneered many digital and mobile initiatives with the intention of interacting with the consumers at every touch point. Committed to presenting out of the box ideas to market its shows, this time around some innovative features have been added in the 'DID Super Moms' Mobile App. To amplify viewer engagement, a new feature called Tap on has been introduced. Here a user can hold the phone to capture the songs played during 'DID Super Moms'. Every time he does that, some exclusive content that is high on engagement would unlock on his phone giving him additional interesting information about the show. This content can be an exclusive live tutorial, images or some trivia from the show. Another feature is a chat room called Check In where everybody watching the show can check in and share their viewpoints with each other. With the pattern of content consumption becoming more dynamic, the features introduced in the mobile app will keep the viewer engaged throughout the show via his/her mobile phone. This is a more personal way of interaction, engagement and entertainment.

Over the years, 'Dance India Dance' has not only become a household name but has also become a religion amongst legions of dance enthusiasts across the country. 'DID Super Moms' will be an entertainment package replete with competition, struggle, humor, drama, emotion and not to mention extraordinary dancing! The auditions conducted in Mumbai, Delhi, Raipur, Kolkata, Indore, Patna, Lucknow, Jaipur, Chandigarh, Dehradun, Guwahati, Jammu, Ranchi, Ahmedabad and Bangalore have unearthed all kinds of mummies who are expert in a variety of dance forms like hip hop, salsa, classical dancer, belly dancing, tango, zumba, cha cha cha, etc…These are women whose kids and families have supported their dreams.

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