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cms launches 30 virtual stores

The concept of virtual stores was introduced in India by Mediology in February this year

BestMediaInfo Bureau | Delhi | May 22, 2013

(Left) Nikhil Rungta and Manmohan Agarwal (Right)

When Mediology introduced the concept of virtual store in India in February this year, it had strong belief that that the concept will be a game-changer in e-commerce industry. Now,, India’s leading online fashion and lifestyle shopping portal, has launched Virtual Stores across Café Coffee Days where customers can buy products from a virtual wall. They have started with 30 Virtual Stores across two cities – Delhi and Bangalore.  Customers can view, choose and buy from a large range of products like apparels, shoes, accessories, mobiles and home products.

The idea is to make shopping really simple, quick and easy. The virtual stores feature pictures of merchandise from the website, with each having a corresponding QR or NFC Code – two of the latest technologies. Customers can select any item by scanning the QR code or tapping on the NFC code via their smartphone, they will be taken to the website, where they can buy the item which will then be delivered to their doorstep. The icing on the cake is that customers will get an instant discount of Rs200 if they buy at Yebhi’s virtual store.

Manmohan Agarwal, Founder and CEO, said, “I am extremely proud of the great work the Yebhi team has done to launch this idea in the CCDs across India. We are always looking to make the shopping experience easier and more convenient for our customers and the introduction of the virtual store is a great achievement. This is a real triumph for the Indian ecommerce industry as it continues to be at the forefront of technological innovation.”

Nikhil Rungta, Chief Business Officer,, added, “This is an exciting opportunity for to directly communicate with our customers. We have always changed, evolved and designed our offerings to suit the demands and requirements of our customers. Today, Indians living in big metros are very busy and this initiative offers them an opportunity to shop while they chill. We settled on outlets near corporates and youth hangouts as customers who come here have time on their hands and money to shop. With the Virtual Store, we are taking online shopping to next level by touching base with our customers and allowing them to shop from anywhere, anytime.”

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