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Women in creative? JWT’s 2nd ‘Eye-Opener’ video for Portfolio Night 11 busts a myth

It features the agency’s National Creative Director Tista Sen to show that women can make it big in creative

BestMediaInfo Bureau | Delhi | May 17, 2013

JWT India has released its second video for Portfolio Night 11 featuring its National Creative Director Tista Sen. JWT India is hosting Portfolio Night 11 at its Mumbai office on May 22, 2013.

The latest video is in continuation with JWT’s theme for Portfolio Night 11, ‘An Eye-Opener’. It busts yet another advertising myth about how women cannot make it big in creative. The video can be viewed on the JWT-Portfolio Night Facebook page http://www.facebook.com/portfolionightmumbai11

Advertising students were asked to tweet @pnmumbai11 on their thoughts on advertising. The wackiest of tweets are being selected to create posters and films and this was one such tweet. The 360 degree crowd-sourced campaign includes social media, posters, videos, hoardings and radio spots. JWT is partnering with Radio Mirchi, DNA, and CNBC Awaaz as its media and broadcast partners for JWT-Portfolio Night 11.

Portfolio Night 11 promises an evening with the country's top creative directors who, while interacting with young creatives, will also choose the ‘All Star’ of the evening. The ‘Portfolio Night All-Star’ is an event where the most talented young creative from each Portfolio Night event is selected and flown to New York to compete at Portfolio Night All-Stars competition in New York City in August 2013.

Participants can register on their respective city’s page on the Portfolio Night website http://portfolionight.com/11/ and click on the ‘Buy Tickets’ button for registration. This will take them to that city’s online ticket purchasing system. An e-ticket will be issued to the participant as a permit to enter the event in Mumbai on May 22, 2013.

Scheduled to take place simultaneously in over 20 cities on this date across the world, including Athens, Austin, Beijing, Boston, Costa Rica, Johannesburg, Los Angeles, Montreal, New York, Paris, Sao Paulo, Stockholm, Tokyo and Toronto amongst others, Portfolio Night is an annual property of ‘IHAVEANIDEA’, the creative founders and the world’s first and largest community of the international advertising industry.

The Video:



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