Vh1 forays into mobile content with Vh1 Hub

Partners with Techzone to launch a cool new product for the international music lovers in India

BestMediaInfo Bureau | Delhi | May 27, 2013

International music consumption has been growing significantly in India with television, live events and digital medium fuelling the growth.  Understanding the difficulty of its fans to search and buy International music content across the operator networks, Vh1 India launches Vh1 Hub, a cool destination accessible from mobile or the web.

Taking their passion for music a step above, Vh1 India brings Vh1 Hub - a one stop mobile content shop. Powered by Techzone, Vh1 Hub lets the fans download mobile content like songs, ringtones, caller back tunes, videos and wall papers by just logging on to the Vh1 Hub WAP/Mobile site m.vh1hub.com or the website www.vh1hub.com. Vh1 India being the pioneering channel for international music, all the content available at this destination are picked by them; hence ensuring that the best of the best of music content is handpicked for their ardent fans. Available only for Android, Blackberry and Symbian platforms, Vh1 Hub boasts of an extensive catalogue of international songs, videos and ringtones.

Speaking about this new product, Ferzad Palia, Sr. Vice President and General Manager – English Entertainment, Viacom18 Pvt Ltd, says, “Vh1 Hub is going to be the one stop destination for all international music lovers. Since, today's generation want everything at a click of their finger, Vh1 Hub will help fans avail a plethora of features. They can download songs, ringtones, wallpapers and much more just by logging on to this product.”

Speaking about this new initiative, Rajneel Kumar, Vice President and Business Head - Digital - Viacom18 Media Pvt. Ltd., says, “India has seen a tremendous rise in the consumption of international music over the last few years. Vh1 has also seen its fans growing multi-fold in a short span of time. It has a strong connect with the youth and its high on international music. From content based shows to airing some of the most acclaimed awards in the world, Vh1 has carved a niche for themselves, thus enjoying tremendous fan following. We wanted the fans to be able to buy the music content they love for their phone in the most convenient way possible.  We are thus extremely delighted to announce the launch of Vh1 Hub.”

This exciting new destination is perfect for all the international music buffs who are continuously on the go and just have smartphone music to accompany them. It's also for all the die-hard Vh1 fans who want to download the same music content on the phone. Getting to the content is simple! All that fans have to do is SMS HUB to 56882 or log on to www.vh1hub.com. The highlight of this product is that users can actually sample the content before downloading. They can also set caller tunes directly from the website!

Naveen Bhandari, Techzone, Managing Director, says, “It is a big step in our continuous effort to converge mainstream media with mobile media in order to provide a wholesome and richer experience to the end consumer. This platform would act as a one stop destination to enable the consumers of Vh1 not only to have access to their favourite entertainment brands on what is fast emerging to be their most preferred screen (mobile) but also facilitate them to interact with these hugely popular youth brands.”

Vh1 India has not only entertained its fans with chart topping numbers and shows on television but also engaged them through various initiatives on the digital front. Their official Facebook page recently got a record-breaking 2 mn likes, a first for any English Entertainment channel. Vh1 is also very active on Twitter, with the social site acting as a second screen for all their award shows.

Info@BestMediaInfo.com

Info@BestMediaInfo.com