The radio station, as part of its 10-year Kolkata celebrations, has put up a studio on a hoarding in the city’s busy Camac Street
BestMediaInfo Bureau | Delhi | May 10, 2013
93.5 Red FM Kolkata has ushered in its 10-year celebrations in style. After 10 back-to-back concerts across the city, it has now started with a series of 10 radio shows to be hosted live from a studio built on a hoarding on Kolkata’s busy Camac Street.
In a unique activation, Red FM’s evening prime-time show ‘U-Turn’ will go live on-air from this hoarding studio for 10 consecutive days starting today. Other RJs and prominent celebrities will join RJ Praveen of U-Turn in the initiative.
The entire activity is being promoted through an extensive media plan, covering TV, print and digital; besides OOH.
Red FM Kolkata’s 10-year celebrations, including the concerts and hoarding studio shows, are being held under the flagship banner of Red Live – the live events property of Red FM.
Raving about the event, Nisha Narayanan, Chief Operating Officer, Red FM, said, “Red FM is the first radio station in the country to create such an innovation. We always strive to connect with our listeners and entertain them, wherever they are. It is our constant endeavour to set higher standards of radio programming every day. To complete 10 years in a city that boasts of such rich heritage and culture is a joyous occasion indeed. The live performance by Shalmali Kholgade last Sunday was a superhit in Kolkata, and concluded our series of 10 concerts. Now, Red FM is all geared up for these live shows from the hoarding studio.”