MY FM introduces new segment 'The Bhagwat'

It will be aired Monday to Saturday from 6:45-7 AM, and will be in the voice of Pt. Vijay Shankar Mehta

BestMediaInfo Bureau | Delhi | May 9, 2013

94.3 MY FM, known for offering unique content to its listeners, is launching a new segment, 'Bhagwat', in the morning show 'Aaradhna' across all 17 stations. Listeners can tune in to Bhagwat every day (Monday – Saturday) from 6:45-7 AM. Bhagwat will be in the voice of Pt. Vijay Shankar Mehta.

Bhagwat is considered to be the purest and greatest of all the Puranas since it invokes devotion towards God Vishnu and his various incarnations, primarily focusing on Krishna since he was the complete incarnation of Lord Vishnu.

Harrish M Bhatia CEO, 94.3 MY FM, said, “We believe in offering the best and unique content to our listeners. Our team puts in a lot of time and effort in studying the market and preparing content as per our listeners needs. We do a lot of research and our in-depth knowledge of the markets we are present in helps us in continuously experimenting with our content. The idea behind the move to start a segment on Bhagwat is to enrich listeners' lives with soul touching discourses and rendition of Bhagavath Gita.”

A pioneering brand in the radio space, MY FM is the radio business of the Dainik Bhaskar. Launched in 2006, MY FM took a bottom-up approach and set up its network across 17 Tier II and III cities across seven states, building on the strong local understanding that Bhaskar Group had in these markets.

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