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Maxus wins redBus.in media mandate

Other agencies in the fray were Mindshare, Madison, Zenith Optimedia and Mudramax

BestMediaInfo Bureau | Delhi | May 16, 2013

Maxus has the won the media business of redBus.in in a recently conducted pitch process. redBus.in, an online bus ticket-booking site, recently started advertising on television and other mass media. It was a highly contested pitch with even sister media agency Mindshare participating. Other agencies in the fray were Madison, Zenith Optimedia and Mudramax. Maxus is on a roll yet again in 2013 with wins like Nestle Digital in Delhi, Tata Tea in Bangalore, and now redBus.

Sanchayeeta Verma, GM, Maxus South, who was the key lead in the pitch, said, “redBus is a highly reputed name in the travel space. We are very excited with this win and believe our role is to help our client navigate and maximize the opportunities of change in an always-on, fully digitised media world. We're looking forward to partnering redBus in their exciting journey towards exponential growth."

LK Gupta, Chief Marketing Officer, redBus, said, "As an ecommerce travel brand launching in mass media for the first time, we were looking for the right blend of aggressive presence, yet delivering efficiently for the business. In Maxus, we found a partner that showed innate understanding of what our business needs are, and complementing it with sound planning and buying capabilities in media. We're excited to embark on this exciting journey during which we're sure Ajit Varghese (MD, Maxus & Motivator - South Asia) and his team will be big contributors."

RedBus.in started in 2005, driven by a personal experience of one of the founder members. During Diwali of 2005, one of them wanted to spend the festival in his home town. Since he didn't know his schedule till the end, taking a bus was the only choice. He ran around town hunting for a ticket, but they were all sold out minutes before he reached the travel agents. That's when he thought of the possibility of providing consumers the convenience of booking a bus ticket over the internet. The objective was two-fold: to ensure that they don't have to leave the confines of their comfort to book a ticket, and to help them get a ticket when they need it the most.


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