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Havas Media wins media duties of Simmtronics worth Rs 50 cr

Simmtronics has five manufacturing facilities – three in India, one in Dubai and one in Singapore – and is ranked as the No. 3 global tablet maker

BestMediaInfo Bureau | Delhi | May 21, 2013

Simmtronics, a technology giant ranked No. 3 in tablet manufacturing globally, has awarded its media duties to Havas Media India. The account size is pegged at about Rs 50 crore.

Speaking on the appointment, Indrajit Sabharwal, Managing Director, Simmtronics, said, “We have very aggressive plans for the year and wanted a like-minded partner on board. It was a tough fight between equally competent agencies. Havas Media’s response, the understanding of our brief, the customized media solution recommended and their huge passion for our business was something we were looking for. We are pleased to have them as our partner and are sure they will contribute significantly to our business growth.”

“The Havas knowledge of the mobile and telecom industry was impressive. Moreover, they have worked with prominent brands, know how to build a brand amid the clutter today and how to position it appropriately,” added Smarth Bansal, Brand Manager, Simmtronics.

Anita Nayyar, CEO, Havas Media Group India and South Asia, said, “It is a great win and further consolidates Havas Media’s position in India. It is also a very interesting category and we look forward to working with them.”

“The past two quarters have been good for Havas with many new business aquisitions.             With this win, we are very hopeful of keeping up this momentum through this quarter as well,” said Mohit Joshi, Managing Director, Havas Media India.

Simmtronics has five manufacturing facilities – three in India, one in Dubai and one in Singapore – and has sales offices in UAE, Thailand, Taiwan, Indonesia, Vietnam, Hong Kong, Macedonia,                Republic of Moldova, India, the UK, the USA and Singapore. It is the only technology company in the world whose manufacturing ranges from various computer components to a complete consumer product, including tablets PC, motherboards and VGA cards.

Simmtronics Semiconductors Ltd has tied up with Digilife Distribution and Marketing Services (DDMS), a 100 per cent subsidiary of HCL Infosystems, to distribute its tablets in India.

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