The Neo ‘Ghar Jaisa Dahi’ is the flagship product of the company and is seeking a pan-India presence. The account adds a substantial billing amount to the agency’s kitty
BestMediaInfo Bureau | Delhi | May 28, 2013
Havas Media, continuing its winning spree, has bagged the media duties of the ISO 22000:2005 Delhi-NCR based dairy company, Neo Milk Products. The account adds a substantial billing amount to the agency’s kitty.
“Neo Milk Products has conceived a unique ‘Dahi’ as the flagship product of our value added dairy range. The Neo ‘Ghar Jaisa Dahi’ needed an equally unique communication partner who could get the message across to consumers. We found Havas Media’s understanding of the category, where branding and strategy plays a big part, to be a major plus. Their meticulous, innovative and tailor-made approach convinced us that they were the people to partner with in our growth plans,” said Dinkar Suri, Director & President, Neo Milk Products.
“We are delighted with yet another win further establishing our services proposition. It is an important one as value-added-products in the dairy segment gain prominence, providing health and nutrition to busy India. The company is backed by strong players and a management keen on pan-India presence. We look forward to working with them,” said Anita Nayyar, CEO, Havas Media Group, India & South Asia.
“2013 has been a very good year to date. We are working towards extending this winning streak and plan to get very aggressive,” added Mohit Joshi, Managing Director, Havas Media India.