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Google@Ogilvy Mumbai – and loads of fun and frolic

Last week Ogilvy Mumbai was buzzing with laughter and excitement, a mood that permeated through every floor of the office as Google laid out some of its coolest digital innovations

BestMediaInfo Bureau | Mumbai | May 28, 2013

When technology meets creativity, the result is a whole lot of fun. This was precisely what happened in Ogilvy Mumbai last week. A whole lot of fun!

While everyone is talking about going digital, Ogilvy Mumbai has taken a big step forward in this direction. Thanks to an Ogilvy and Google India initiative, Ogilvy Mumbai witnessed some of the coolest digital innovations by Google.

Abhijit Avasthi, National Creative Director, O&M India, said, “From a creativity point of view, the digital era is perhaps the most exciting time to be living in. If you can imagine it, it is possible. We are fortunate to collaborate with Google. We hope to have a lot of fun and to jointly come up with some awesome work for our clients.”

The Ogilvy Mumbai office was transformed into a ‘Mini Digital Zone’ where Google showcased some of their tech capabilities and gave Ogilvy employees a sneak peek into the world of Google.

Motion sensors to welcome employees, a salad cart that allowed employees to toss up their own salad using an app, augmented reality based games, a hangout zone with a virtual ping pong table and lots of goodies to die for….The games went on, the options went on…there were Google activities creating excitement across the office.

Navin Talreja, President, O&M Mumbai & Kolkata, commented, “As an agency we have always believed that the best way to do something new is to actually do it. We could not have found a better collaborator than Google in our endeavour to be creative pioneers in the digital era. We are positive that our people as well as our clients will see great benefit in this coming together of creativity and technology. Watch this space!”

John Merrifield, Chief Creative Officer of the ZOO APAC team, Google: “Doing something that's never been done before is one of the most effective ways to grab a larger share of the future. This is why experiments and initiatives such as this – combining the best of Ogilvy with Google in India – can lead to an inspiring (and inspired) collaboration.”

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