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Cheil Worldwide marks 40th anniversary with a new vision and logo

The new vision calls for the company to change the level of the business from advertising-level to a solution-level provider

BestMediaInfo Bureau | Delhi | May 16, 2013

Cheil Worldwide, a global marketing communications network headquartered in South Korea, yesterday announced a new vision to mark the 40th anniversary of the company. It also unveiled a new corporate identity reflecting the vision.

Dai-ki Lim, President & CEO of Cheil Worldwide, announced the new vision in his speech to mark the 40th anniversary. “Starting today, the key word that identifies Cheil Worldwide is ‘move’, which is about changing the level of the company. We will change the level of our business, from advertising-level to a solution-level, as well as our approach to work from a work-level to an emotion-level.”

The company slogan, ‘Ideas that Move’, reflects the new vision. Cheil makes no secret of its desire to move the company to the level where it can move its clients and ultimately, the world. “The emotional cycle, where I can move your hearts, then you move our clients' hearts, and the company moves the world, is the vision for Cheil that I dream of,” Lim added.

Setting out an ambition to become a global top class company, Cheil has highlighted five core competencies – creativity, digital expertise, brand experience, analytics and integration – which will all be transmitted through its global networks. The integrated agency makes it no secret to continue to push a sustainable agenda to be a socially responsible company, which will in turn benefit the company, consumers and the society as a whole.

The new vision has already achieved some success. Cheil Worldwide has been pushing hard to further strengthen its retail marketing, digital strength and brand experience which give it an integrated shape and allow it to create work that goes beyond traditional advertising.

On the visual front, the new corporate identity represents the company’s commitment to position itself as a top global player based on its creativity. The new face also captures Cheil’s strong will to breathe with the contemporary generation and create solutions ahead of the times through the open design system which can proactively make responses in line with changing media and environments.

Hari Krishnan, Chief Operating Officer, Cheil Worldwide SW Asia, commented, “We are already feeling a new kind of energy radiating within our offices, our people, our teams. Our conversations, our approach and the work we are creating reflect our renewed global vision of Ideas that Move.”

Cheil’s growth over the last four decades has been more than remarkable. What used to be a small Korean agency now has 57 offices in 32 countries, close to $600 million revenues, and over 4,000 employees globally.

In terms of creativity, the network enjoyed a stellar performance recently, including 12 Cannes Lions and 19 Spikes Asia in 2012. The agency’s work for Tesco Homeplus picked up a Cannes Lions Grand Prix in 2011. This year alone, Cheil scooped up one Grand Clio, one Silver Clio, One Show Design Gold Pencil and 11 AdFest awards.

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