Conceptualised by Scarecrow Communications, the TVC aims to reposition the channel as every woman's companion
BestMediaInfo Bureau | Delhi | April 5, 2013
After successfully refreshing the content and introducing 4 new shows, Zee Khana Khazana, India's First 24 hour food channel is all set to present its first television ad that will help women across the country resolve their everyday battle in the kitchen with panache. Breaking across networks from 2nd April 2013, the channel aims to reinforce its positioning through its captivating tagline 'Ab Khana Sawal Nahi, Lajawab Hai!'
'Kal kya banaoon?' the thought behind the TVC, perfectly captures the mindset of every housewife, which is full of questions when it comes to making the everyday meal. It is an insight, picked from their everyday life, which reverberates with them daily. The TVC shows a day in the life of a housewife who battles with the question kal kya Banaoon all day, without getting an answer from anyone. Finally, she finds the answer in her own living room, with Zee Khana Khazana. Mansi Parekh, a popular television actress will be seen as portraying the role of the worried Indian housewife, with 'kal kya banaoon' thought always on her mind.
Through the ad Zee Khana Khazana, wanted to reposition itself and reinforce that they are every house wife's companion in this never ending battle and provides simple solutions to all her food-related queries. The four new shows introduced by the channel earlier last month(Food ka Mood, Bacha Party, Ab Har Koi Chef & Breakfast Xpress) showcases how to prepare tasty, exciting and nutritious meals for the family with easily available ingredients.
Amit Nair, Business Head, Zee Khana Khazana says “We realized that today's home maker is fighting an everyday battle in the kitchen, all alone; because there is no bigger challenge than rustling up tasty, exciting and nutritious meals for her family, day after day. Inevitably, she grapples with numerous food-related questions every day. With this ad we want to strengthen Zee Khana Khazana's commitment to solve every woman's food-related query. Scarecrow has done a fabulous job in presenting our proposition on screen. We are confident that our ad will appeal to our target audience.”
In the first phase the TVC will be available on DTH platforms, Digital/Social media and across Zee network channels. The ad will also travel to Multiplexes and other networks in the second phase. Zee Khana Khazana is currently available at Rs. 30 per month on Dish TV, Videocon D2h and on digital cable. It will soon be available on other DTH platforms.
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