With Max Hegerman leaving JWT, Mohit Hira takes over as Head of Digital

Hira joined JWT India last year as SVP and Regional Business Director in Delhi

BestMediaInfo Bureau | Delhi | April 8, 2013

Mohit Hira

JWT India has elevated Mohit Hira as the head of its digital operations as Max Hegerman, the current Digital Head at JWT India, is moving on to pursue other opportunities.

In his new role, Hira will be responsible for managing and growing JWT's digital offering to clients across all markets in addition to his current responsibilities on Airtel.

Hira joined JWT India last year as SVP and Regional Business Director in Delhi. As the new head of JWT Digital, he brings in long-term brand-building with rich digital experience, both online and offline. This, along with the ability to tap a rich eco-system of partners, like Hungama Digital Services and a global network that will bring the best of class for a client's digital ambitions gives JWT Digital a unique advantage.

An advertising creative director turned netvangelist, with a career spanning 26-years Hira brings in diverse experience in Advertising, Marketing, Print and Digital Media. He joined us from NIIT, where he was the President of the B2C global online learning business, www.training.com that he started. He was also the Chief Marketing Officer for their retail individual training businesses and the NIIT University.

Mohit has also worked with The Times of India Group at very senior positions including that of Director of Times Internet Ltd, where he was the brand custodian for the publication group's website, www.indiatimes.com and was responsible for Incubation, Marketing and Usability of its portals.

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