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Vibgyor Brand Services enters 12th year

The brand activation agency will take its ‘Go Try’ sampling platform to more cities this year

BestMediaInfo Burau | Delhi | April 2, 2013

Vibgyor Brand Services, one of India’s leading experiential marketing and brand activation agencies, turned 12 last month. Right from creating what could be India’s biggest QR code cake or getting a life-sized yacht in the central courtyard of malls to creating India’s No.1 trending hash tag – there’s been a lot happening at Vibgyor.

The healthy growth chart that the company has been able to consistently maintain is testimony to its track record. Several projects with relationship clients like Samsung, HUL and Dabur were interspersed with over 10 new clients including ITC, McCain, Dunkin’Donuts and We Chat among several others.

Ankur Kalra, CEO and Founder, said, “2012 has been a great year and we’ve already made inroads in our plans for next year with several new clients coming on board. As part of our internal plans, 2013 will be a year of systems and procedures that will streamline processes, something that is lacking in the industry as a whole. The systems oriented approach is designed to bring about maximum efficiency and standardisation that will translate to better results for clients. The other big development that we’re looking at is creating another unique Intellectual Property (IP) for Vibgyor in addition to our existing sampling platform 'Go-Try'.”

Last year, the Vibgyor brand identity saw a big change with its transformation into a contemporary and playful image. The new identity says that the brand is serious and committed to its work and yet is experimental, young and playful in its outlook. “Its core philosophy of involve to excite reflects its outlook and attitude towards work through a simple input-output philosophy,” Kalra said.

As part of its growth and expansion plans, Vibgyor’s Mumbai operations were consolidated under a new leadership. The year gone by also saw the launch of its new vertical, Go Try, India’s first precision sampling platform with an intelligent sampler profile module at its core. Currently in its first phase, Go Try kiosks in Delhi and Mumbai hand out free samples to people based o n their demographic profile to eliminate the riffraff that creep in with random sampling. Over 35 leading brands including Ponds, Vaseline, Quaker Oats, Dabur Real, Nivea, Comfort, Knorr, Hippo, Surf Excel and Tang are already sampling with Go Try’s registered user base of 45,000 and growing.

“The company is targeting a growth rate of 25-30 per cent in 2013-14. Entering into its second phase, Go Try will make a national footprint this year with over 10 kiosks across Delhi, Mumbai, Hyderabad, Bangalore, Chennai and Kolkata. Also on the agenda is introducing a systems oriented approach to the industry to create new benchmarks in the quality of events and their execution,” said Kalra.

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