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Indraksh EMM appoints Pradeep Iyengar as President

In a 17-year career in media, Iyengar has worked with media agencies like Initiative Media, Mindshare and Carat

BestMediaInfo Bureau | Delhi | April 3, 2013

Pradeep Iyengar

EMM, a leading global media management & media audit company, has further increased its commitment to the Indian operations by bringing on board media veteran Pradeep Iyengar as President for its Indian operations. Iyengar has over 17 years of hands-on media experience, having worked on both sides of the industry and is well versed across an array of verticals like retail, telcom, FMCG, automotive and finance.

Stephen White, Chairman, EMM India and EMM International, said, “Pradeep will be instrumental in helping to build EMM India as one of the leading media management and media audit networks in the country. With his expertise we will commence an aggressive growth and development programme for 2013-14. Pradeep’s passion for media accountability and his commitment to our organisation, together with his will to win, are both relentless and stimulating.”

Yuvraj Agarwal, Co-founder & Director, Indraksh EMM India, said, “Pradeep Iyengar comes in line with our stated endeavour of scaling up our offerings and making media audit as a currency business module that will help both the media agencies and advertisers in bringing about the need for increased media transparency in the Indian market.”

“Having seen both sides of the fence and understanding the need for greater transparency in the evolving media market, and sensing that the market is now ready to explore the opportunity, Iyengar brings the necessary domain knowledge to help EMM gain an ever stronger strong foothold in the Indian subcontinent,” added Agarwal.

Talking on his appointment, Iyengar said, “With the media market evolving and with huge investments being made by clients, I feel that there is an opportunity to serve the marketing fraternity to ensure they extract full value for money. This is where EMM specialises, it is a very exciting moment and I look forward to the challenges ahead.”

Prior to this appointment Iyengar was General Manager with ICOM, a leading media agency in the Middle East and Saudi Arabia. He started his career with Contract Advertising and has worked with media agencies like Initiative Media, Mindshare and Carat. He was also responsible for setting up the AOR for the Tata Group.


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