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IAA announces webinar series ‘Face 2 Face’

It will be a unique opportunity to get up close with captains of the digital world. The inaugural session is on April 25 with Rajan Anandan of Google India

BestMediaInfo Bureau | Delhi | April 17, 2013

The International Association of Advertisers, India Chapter, has announced its next initiative – the ‘Face 2 Face’ series with the theme ‘World Goes Digital’.

Speaking on the new initiative, Srinivasan K Swamy, President, IAA India Chapter, said, “With digital media gaining prominence, an increasing number of advertisers are reaching out to consumers via the internet and mobile platforms. However, there is still a fair deal of inertia when it comes to embracing the interactive world. With the ‘Face 2 Face’ webinar series, we hope to connect professional marketers and agencies with trends, ideas, strategies and success stories from the digital frontier.”

Abhishek Karnani, Director, Free Press Journal, and Manish Advani, Head - Marketing & Public Relations, Mahindra Special Services Group, are co-chairing the IAA webinar series. “Our attempt is to build a platform where professionals can share knowledge and experience on the digital medium. The interface will allow a live interaction with each of the experts we will bring to the series,” said Karnani.

“We are using the Google Hangout platform for the interaction. And coincidentally, we have Rajan Anandan, Managing Director, Google India, in our inaugural session on April 25 at 3 PM,” said Advani.

In the last few months, the IAA India Chapter has conducted a series of activities – the IAA Leadership Awards, a unique Gender Sensitiaation seminar, the IAA Olive Crown Awards, and the monthly IAA Debates on topical issues concerning the industry.

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