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Goafest 2013: Mindshare walks away with 10 Media Abbys
There was no Grand Prix this year. There were a total of 46 Media Abbys given away including 6 Gold, 16 Silver and 24 Bronze
BestMediaInfo Bureau | Goa | April 5, 2013
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46 Media Abbys from 124 shortlists including 6 Gold, 16 Silver and 24 Bronze but no Grand Prix. This is the metal tally for Media Abbys this year that were given away this evening at Goafest 2013 at the Zuri White Sands in South Goa.
Mindshare again led the tally with 10 medals including 3 Gold, 6 Silver and 1 Bronze but couldn't repeat the last year's Grand Prix win. The agency bagged one Gold medal for Best Use of Cinema for its campaign '30 seconder to 3 hour' for Fair & Lovely cream. It won another Gold for Best Use of Branded Content for '5.2 Years of Brand Content Interactions in just 6 Months' for Axe Deodorant. Mindshare's campaign 'Kissanpur - Where Tomato Ketchup Grew Tomato Farmers' for Kissan Ketchup won a Gold for Best Use of Mixed Media.
Other Gold winners were Starcom MediaVest Group, Interface Business Solutions and Milestone Brandcom. SMG won the Gold for Best Use of Digital Display Advertising for Samsung's campaign titled 'Who needs a remote control?' while Interface Business Solutions won a gold in the same category for its campaign 'Hyper Personalization- The world's first, CRM powered, personalized, display campaign' for Tata Docomo. OOH specialist agency Milestone Brandcom won the Gold for Best Use of Outdoor and Ambient Media for its campaign McSpiceFest for McDonalds.
In terms of medal count, Mindshare was followed by Maxus with 6 medals and Lodestar UM and Madison with 5 medals each.
| GOAFEST MEDIA ABBY AWARDS 2013 | |||||
| SUMMARY OF METALS TALLY | |||||
| Sr No | Name of the Agency | GOLD | SILVER | BRONZE | TOTAL |
| 1 | BBDO Proximity India | 2 | 2 | ||
| 2 | DDB Mudra Group | 1 | 1 | ||
| 3 | Ignitee Digital Services Pvt. Ltd. | 1 | 1 | ||
| 4 | Interactive Avenues Pvt. Ltd | 1 | 1 | 2 | |
| 5 | Interface Business Solutions (I) Pvt.Ltd | 1 | 2 | 3 | |
| 6 | Lodestar UM | 2 | 3 | 5 | |
| 7 | Madison Media -Pinnacle | 1 | 4 | 5 | |
| 8 | Maxus | 1 | 5 | 6 | |
| 9 | McCann Worldgroup | 1 | 1 | ||
| 10 | Mediacom Communications Pvt. Ltd | 1 | 1 | ||
| 11 | Milestone Brandcom | 1 | 1 | ||
| 12 | Mindshare | 3 | 6 | 1 | 10 |
| 13 | Mindshare Srilanka | 1 | 1 | ||
| 14 | Omnicom Media Group | 2 | 2 | ||
| 15 | Starcom Mediavest Group | 1 | 1 | 2 | 4 |
| 16 | Vizeum India | 1 | 1 | ||
| Grand Total | 6 | 16 | 24 | 46 | |
Winners of Media Abby Awards 2013
| AGENCY NAME | Brand | Caption Title | AWARD |
| BEST USE OF TV | |||
| Mindshare | Surf Excel | Surf Excel " Nanhe Bacche" Bane "Nanhe Farishtey" | SILVER |
| Lodestar UM | Tata Docomo | The Big Story | BRONZE |
| Maxus | Center Fruit | Centerfruit Khaoge Toh Laplapaate Reh Jaaoge | BRONZE |
| BEST USE OF CINEMA | |||
| Mindshare | Fair & Lovely Cream | 30 seconder to 3 hour | GOLD |
| Madison Media - Pinnacle | Bournville | A Fine Dark Duet | BRONZE |
| Mindshare | Lifebuoy Handwash | Chintoo - The Reel Hero | SILVER |
| BEST USE OF NEWSPAPERS AND MAGAZINES | |||
| Madison Media - Pinnacle | Cadbury Oreo | Dear Dad | BRONZE |
| Mindshare | Kissan Ketchup | KISSANPUR-WHERE PRINT SEEDED A NEW WAY OF LIFE | SILVER |
| Mindshare | Lifebuoy Handwash | CHINTOO'S LIFEBUOY ADVENTURES | BRONZE |
| BEST USE OF OUTDOOR AND AMBIENT MEDIA | |||
| Milestone Brandcom | Mc Donalds | Mc Spicefest | GOLD |
| BEST USE OF SPECIAL EVENTS & STUNTS/LIVE ADVERTISING | |||
| Madison Media - Pinnacle | Cadbury Dairy Milk | When Roshgulla Turns Chocogulla | BRONZE |
| BBDO Proximity India | Gillette | The Everyday Soldier Movement | SILVER |
| Starcom Mediavest Group | Samsung Galaxy Note ll | Samsung sparks a New Guinness World Record | SILVER |
| BEST USE OF RADIO | |||
| Maxus | YouTube | Visual Radio! | SILVER |
| Starcom Mediavest Group | Samsung Metro 2252 | Let's Chat ! | BRONZE |
| Vizeum India | MTV Unplugged TV Show | TV Show gets distributed on the streets using Radio!!! | BRONZE |
| BEST USE OF SPONSORSHIP | |||
| Madison Media - Pinnacle | Cadbury Dairy Milk | Kaun Banega Crorepati | SILVER |
| Starcom Mediavest Group | Samsung | Samsung House | BRONZE |
| Lodestar UM | Coca-Cola | Coke Studio | BRONZE |
| BEST USE OF BRANDED CONTENT | |||
| Mindshare | Axe Deodorant | 5.2 Years of Brand Content Interactions in just 6 Months | GOLD |
| BBDO Proximity India | Gillette | The Everyday Soldier Movement | SILVER |
| BEST USE OF DIGITAL SEARCH (seo and/or sem) | |||
| Interface Business Solutions (I) Pvt. Ltd. | Bajaj Finserv Lending | Search Account- The world's first account information on search | BRONZE |
| Interactive Avenues Pvt. Ltd. | ebay India | There's always a first time at eBay | SILVER |
| Maxus | Fiat | The Advantage Of Disadvantage | BRONZE |
| Interface Business Solutions (I) Pvt. Ltd. | Tata Docomo | My Account on Google Search- Account services redefined | BRONZE |
| Interactive Avenues Pvt. Ltd. | Book My Show | HOUSEFUL! | BRONZE |
| BEST USE OF SOCIAL MEDIA | |||
| Ignitee Digital Services Pvt. Ltd. | Viacom18 Motion Pitctures | Gangs of Wasseypur | BRONZE |
| Maxus | Tanishq | My Expression- Product Research= Marketing Campaign | BRONZE |
| BEST USE OF DIGITAL DISPLAY ADVERTISING | |||
| Starcom Mediavest Group | Samsung India | Who Needs A Remote Control? | GOLD |
| Maxus | Royal Stag | Smallest Ad Unit- Makes it Large | BRONZE |
| Interface Business Solutions (I) Pvt Ltd | Tata Docomo | Hyper Personalization- The world's first, CRM powered, personalized, display campaign | GOLD |
| BEST DIGITAL CONTENT CREATION STRATEGY | |||
| Mindshare | Axe Deodorant | 5.2 years of Digital Content Viewed in just 6 months! | SILVER |
| Mindshare | Boost | By the people, for the people | SILVER |
| Maxus | Nokia Asha 200 | World's First Reality Show on Mobile | BRONZE |
| Omnicom Media Group | Bebeautiful | BeBeautiful- Giving a million Woman a Space they call their own | BRONZE |
| BEST USE OF DIGITAL AS A MEDIUM | |||
| Mindshare | AXE Deodorant | 5.2 years of digital content viewed in just 6 months! | SILVER |
| Madison Media - Pinnacle | Cadbury Dairy Milk Eclairs | League of Xtra Ordinary Gentlemen | BRONZE |
| BEST USE OF MOBILE MEDIA | |||
| Mediacom Communications Pvt. Ltd. | Pampers | Pampers- "Mobile Dai" | SILVER |
| McCann Worldgroup | Cheaters | Cross-connection | SILVER |
| Omnicom Media Group | Wheel | One Missed Call | BRONZE |
| BEST USE OF MIXED MEDIA | |||
| Lodestar UM | Tata Docomo | The Complete Story | SILVER |
| Mindshare | Kissan Ketchup | Kissanpur - Where Tomato Ketchup Grew Tomato Farmers | GOLD |
| SPECIALIST CATEGORIES -YOUTH MARKETING | |||
| Lodestar UM | Coca - Cola | Coke Open Happiness | BRONZE |
| SPECIALIST CATEGORIES -PROBONO MARKETING | |||
| Lodestar UM | Coca - Cola | Support My School | SILVER |
| DDB Mudra Group | Rotary Eye Bank | Play God | BRONZE |
| SOUTH ASIA CATEGORY - BEST USE OF MIXED MEDIA | |||
| Mindshare Srilanka | CloseUp | Closeup Arrives in Srilanka | BRONZE |