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Goafest 2013: BBDO loses its 2 gold and one silver Abby for its DHL work

The decision was taken by the Abby Awards Governing Council last evening following insinuations of plagiarism

BestMediaInfo Bureau | Delhi | April 12, 2013

It is just getting worse by the day. Yesterday evening, the Abby Awards Governing Council (AGC) decided to withdraw the two gold Abbys and one silver Abby won by BBDO Proximity for its work on DHL, following insinuations of plagiarism.

"The jury has voted for withdrawal of DHL both in Print and Outdoor. Two gold and one silver Abbys will be affected," Shashi Sinha who heads the AGC announced.

The insinuation doing the rounds was that work done by Ogilvy Hong Kong was plagiarised by BBDO Proximity for the DHL work.

Interestingly, the same campaign secured at least three merit awards at the One Show awards in New York.

An indignant Josy Paul, BBDO India Chairman, said, “We are an agency of firsts. Look at our track record – we are the only agency in Asia to win a Black Lion at Cannes for creative effectiveness. We introduced 'acts not ads' to India and pioneered social movements for brands. All in under four years! So why would we want to play second fiddle to anyone?”

Paul insists that art directors, architects and artists have often taken inspiration from Escher's drawings. Escher, was a Dutch graphic artist known for his often mathematically inspired woodcuts, lithographs, and mezzotints. These feature impossible constructions, explorations of infinity, architecture, and tessellations.


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