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Goafest 2013: 88 Creative Abbys in Design, Direct and Digital
Interface Business Solution wins Grand Prix in Digital. A total of 46 medals were given away in Digital category followed by 27 in Design and 15 in Direct
BestMediaInfo Bureau | Goa | April 6, 2013
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On the first day of awards, Creative Abbys for Digital, Direct and Design categories were also given away along with Media Abbys. The maximum medals were given away in Digital category wherein a total of 46 medals including 1 Grand Prix, 4 Gold, 11 Silver and 30 Bronze were won. Interface Business Solution won the Grand Prix for its campaign The World's first CRM Powered personalized web Banner for Tata DOCOMO.
The Design category saw a total of 27 medals including 6 Gold, 8 Silver and 13 Bronze.
There were a total of 15 medals in Direct category including 2 Gold, 4 Silver and 9 Bronze medals.
| DESIGN | ||||
| Subcategory | Agency | Brand | Caption | Metal |
| Posters | McCann Worldgroup | Dish TV | Learnings/American beauty | Gold |
| Learnings/Godfather | ||||
| Learnings/Hangover | ||||
| JWT India | Sanctuary Asia Magazine | Polar Bear | Bronze | |
| Tiger | ||||
| Elephant | ||||
| Book / Diaries | Response India | Response India | Naba Barno Parichay | Bronze |
| Creativeland Asia | Café Coffea Day | Sit Down Planner | Bronze | |
| XOX Design | Papers by Kyoorius | Confessions of A Typoholic | Gold | |
| XOX Design | Papers by Kyoorius | Creative Beings | Gold | |
| Packing | Dentsu India Group | NO- Will | NO- Will : Emergency Contraceptive Pill | Silver |
| JWT India | Smirnoff | Smirnoff Play Pod | Silver | |
| Publicis Communications | Cotton Nation | Bag to Top | Bronze | |
| Creativeland Asia | Hippo | World Toasties | Bronze | |
| Leo Burnett | Bajaj Electrical | Bajaj Light Box | Silver | |
| Leo Burnett | Bio - Farm | Good Paper project | Silver | |
| JWT India | Reynolds | Eyecan | Bronze | |
| Enviroment Design | Happy | The Good Chain | Farm Around The Corner | Bronze |
| Umbrella Design | Umbrella Design | Umbrella Office | Bronze | |
| ideas@work | Jumjoji | Restaurant Design | Bronze | |
| Leo Burnett | UHU Adhesive | UHU On The Spot | Silver | |
| Leo Burnett | Coke Studio | Reflection Of music | Gold | |
| Craft in design | McCann Worldgroup | Dish TV | Learnings / Hangover | Gold |
| Learnings/Godfather | ||||
| Learnings/American beauty | ||||
| XOX Design | Papers by Kyoorius | Confessions of A Typoholic | Gold | |
| JWT India | Sanctuary Asia Magazine | Polar Bear | Silver | |
| Tiger | ||||
| Elephant | ||||
| Amol Jadhav Photography | Bombay Times | Born Glamorous (Hyderabad Mutton Chopper) | Bronze | |
| Born Glamorous (Knife Sharpner) | ||||
| Born Glamorous (Bandwala) | ||||
| Born Glamorous (Rickshawala) | ||||
| ideas@work | Varuna D Jani | No Words | Bronze | |
| Product Design | Happy | amante | amante Body Band | Bronze |
| Grey Worldwide | Killer Jeans | Green Fold Jeans | Silver | |
| JWT India | Reynolds | Eyecan | Bronze | |
| DDB Mudra Group | Help Desk | Help Desk | Silver | |
| DIRECT | ||||
| Flat Mail | BBDO Proximity | Bayer | The Pisssing Flyer | Bronze |
| Dimensional Mail | McCann Worldgroup | Young Presidents' Organization | The Lighter Side of Heavy Weights | Bronze |
| JWT India | Rotaract Club Of Mumbai | Health Capital | Bronze | |
| Direct Response (Print) | Taproot India | The Times Of India | Karva Chauth | Bronze |
| Leo Burnett Solutions Inc. | Mawbima | Paper Flag | Bronze | |
| Direct Response (Tv) | Taproot India | Times of India - Teach india | Rewrite | Silver |
| Direct Response (Radio) | JWT India | Airtel Broadband | RJ calling RJ | Bronze |
| McCann Worldgroup | International Lingua Institute | Moon landing | Bronze | |
| McCann Worldgroup | International Lingua Institute | Brit Anthem | Silver | |
| McCann Worldgroup | International Lingua Institute | Obama | Silver | |
| Direct Response Digital | Creativeland Asia | Godrej Cinthol | Alive is awsome | Silver |
| Publicis Communications | Park Avenue Beer Shampoo | Beer Shampoo | Gold | |
| JWT India | Sanctuary Asia | Foursquare for Nature | Bronze | |
| Direct Response Mobile Marketing | McCann Worldgroup | BIG CBS Spark | Cross Connections 1,3 | Gold |
| Direct Campaign using any of the above | Taproot India | Times of India - Teach India | Rewrite | Bronze |
| DIGITAL | ||||
| BRAND CORPORATE WEBSITE | Webchutney | Mohan Music Palace | Harmonium Love | Silver |
| BC WebWise | Fevikwik | Fevikwik website | Bronze | |
| BRAND CAMPAIGN WEBSITE/MICROSITE | Webchutney | Desimartini.com | All About Rajni | Silver |
| Hungama Digital Services | mahindra XUV500 | Mahindra XUV500 Theme and Product website | Bronze | |
| Out of the Box | Mother's Pride | The Curious Case of Children | Bronze | |
| Creativeland Asia | Audi | The World's First Kinetic Energy Transfer System | Bronze | |
| WEB BANNER | Grey Worldwide | Bajaj Allianz Life Insurance Co. Ltd. | When Finance Minister Turned Copywriter | Silver |
| Interface Business Solution | Tata DOCOMO | The Worlds first CRM Powered personalized web Banner | Grand Prix | |
| WEB BANNER RICH MEDIA | Grey Worldwide | Star Movies | Oscar Charades | Bronze |
| Webchutney | Bajaj Auto | KTM 200 Duke Banner Campaign | Bronze | |
| CREATIVE USE OF SEARCH ENGINE MARKETING | Iprospect India | Chevrolet India | Chevrolet Sail U-VA | Bronze |
| CREATIVE USE OF SOCIAL MEDIA | Grey Worldwide | Volkswagen India | YouTube Test Drive | Bronze |
| Contract Advertising | Shoppers Stop | Shoppers Stop Tweetstore | Bronze | |
| Digivaasi | Pepsi | Pepsi Tweet 20 | Bronze | |
| Ignitee Digital | Viacom18 Motion Pictures | Gangs of Wasseypur | Bronze | |
| Scarecrow Communications | B'lue | Reveal Yourself: 1 Song, 150000 Lyricists | Silver | |
| Interface Business Solution | Tata DOCOMO | Hyper Personalization- the world's first, CRM powered, personalized, communication on social media | Bronze | |
| BRANDED CONTENT & BRANDED GAME FOR INTERNET | Hungama Digital Services | mahindra XUV500 | Mahindra XUV500 Memorable Stories Short Film Festival | Bronze |
| Contract Advertising | Shoppers Stop | Shoppers Stop - GiftBot | Silver | |
| Scarecrow Communications | B'lue | Reveal Yourself: 1 Song, 150000 Lyricists | Bronze | |
| BRAND FILM CREATED FOR INTERNET/VIDEO/YOUTUBE | Grey Worldwide | Volkswagen India | YouTube Test Drive | Bronze |
| JWT India | JWT | CHEER FOR INDIA | Bronze | |
| BC WebWise | Sunsilk | Sunsilk Style Diaries | Gold | |
| DIGITAL INNOVATION USE OF NEW TECHNOLOGY TO CREATE A NEW BRAND EXPERIENCE | IRIS WORLD WIDE | Sony Mobiles | Big Phone | Bronze |
| Webchutney | Desimartini.com | All About Rajni | Bronze | |
| Hungama Digital Services | Mahindra Quanto | Mahindra Quanto Car Key Activation | Gold | |
| Hungama Digital Services | mahindra XUV500 | Mahindra XUV500 Cheetah AR - Auto Expo | Gold | |
| ONLINE INTEGRATED CAMPAIGN | BC WebWise | Sunsilk | Sunsilk Thick & Long | Silver |
| Contract Advertising | Moneycontrol | Rock The Sabha | Silver | |
| BEST MOBILE SITE | Thmbstrk | Axis Bank | Axis Bank Mobile Site | Gold |
| Thmbstrk | Mahindra & Mahindra Corporate | Mahindra & Mahindra Corporate Mobile Site | Bronze | |
| BEST APPLICATION FOR MOBILE/TOOL/MASH UP & BRANDED GAMES | Contract Advertising | Shoppers Stop | Shoppers Stop Secrets | Bronze |
| Webchutney | Bacardi India | Walk the Line | Silver | |
| Hungama Digital | Mahindra Xylo | Mahindra Xylo Voice Command Technology App | Bronze | |
| DIGITAL CRAFT - INTERFACE & NAVIGATION | Thmbstrk | Axis Bank | Axis Bank Mobile Site | Bronze |
| BBDO Proximity | NISSAN Evalia | Nissan Evalia - Moves Like Music | Bronze | |
| DIGITAL CRAFT - USE OF VIDEO | BBDO Proximity | NISSAN Evalia | Nissan Evalia - Moves Like Music | Bronze |
| Digitas India (Anika Wadhera) | Samsung Mobiles | Galaxy Y Duos - 2 WAY | Bronze | |
| BC WebWise | Sunsilk | Keratinology Virtual Hair Studio On Youtube | Bronze | |
| DIGITAL CRAFT - USE OF TECHNOLOGY | IRIS World Wide | Sony Mobiles | Big Phone | Bronze |
| Hungama Digital Services | Mahindra Quanto | Mahindra Quanto Car Key Activation | Silver | |
| Hungama Digital Services | mahindra XUV500 | Mahindra XUV500 Cheetah AR - Auto Expo | Silver | |
| Scarecrow Communications | B'lue | Reveal Yourself: 1 Song, 150000 Lyricists | Bronze | |
| DIGITAL CRAFT - SMS/Interactive voice recognition | Hungama Digital Services | Mahindra Xylo | Mahindra Xylo Voice Command Technology App | Bronze |
| McCann Worldgroup | BIG CBS Spark | Cross Connection1 | Bronze | |
| McCann Worldgroup | BIG CBS Spark | Cross Connection3 | Silver | |