Amway awards media mandate to Havas Media

Havas has been mandated to take care of both media planning and buying for the Beauty vertical of the FMCG giant

BestMediaInfo Bureau | Delhi | April 3, 2013

Amway India, the country's leading direct selling FMCG company with over 150 offices, 55 city warehouses and four regional warehouses, has entrusted the media planning and buying of its Beauty vertical to Havas Media India.

Naveen Anand, CMO, Amway India, said, “Amway today is a well known brand in India and our range is getting even more extensive to cater to a higher range of customer needs. So far we were focussed on building our mother brand Amway and Health & Nutrition brand Nutrilite. Now we have decided to launch our beauty vertical in mass media. We were looking for an agency that would do justice to our beauty vertical. We found Havas Media to be the right partner with a sound strategy and a team which showed a lot of passion for our business.”

“We are delighted to have Amway as a part of our portfolio. It is a great brand to be associated with but more importantly they are a great client to work with. This is yet another very important milestone in Havas Media India's ambitious growth plans,” said Anita Nayyar, CEO, Havas Media Group, India and South Asia.

“It is great news for us at Havas Media which has been consolidating businesses over the last many years. We are very happy to have Amway as a part of our portfolio. We look forward to a long and mutually rewarding relationship,” added Mohit Joshi, Managing Director, Havas Media India.

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