15 Indian shortlists at Festival of Asian Marketing Effectiveness
BBDO leads with seven shortlists followed by Ogilvy & Mather with three nominations among shortlists from India
BestMediaInfo Bureau | Delhi | April 25, 2013
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The Festival of Asian Marketing Effectiveness has announced the 2013 shortlists ahead of the Festival and Awards, which are set to take place in two weeks' time on May 8-9, 2013. There were 881 entries in the 28 categories, which comprise 12 product & service categories and 16 specialist categories including Most Effective Use of Social Media Marketing, Most Effective Use of Digital Media, Most Effective Use of Technology, Best Use of Data/Research, and Best Non-traditional Thinking/Non-advertising Idea.
A dedicated jury of 50 industry specialists have completed preliminary judging of the work and arrived at a shortlist of 136 entries from 14 countries.
There are 15 shortlists from India with BBDO India topping with seven shortlists followed by Ogilvy & Mather with three. JWT, Ogilvy Action, Mediacom, Lowe Lintas & Partners and The Times of India have secured one nomination each.
| Campaign Title |
Entrant Company |
Advertiser |
| Even Gods Can Feel Insecure |
JWT Mumbai |
Birla Sun Life Insurance |
| Made for You |
Ogilvy & Mather |
Vodafone India |
| Be the dad your dad never was. |
Ogilvy & Mather |
IDBI Federal Life Insurance |
| World's Youngest Job Applicant |
BBDOIndia |
Plan India |
| The “Everyday” Soldier – Or, How Gillette Leveraged its Brand Values to Ignite a Social Awakening |
BBDO India |
P&G India |
| Thank You Mom – Because the Hardest Job in the World is the Best Job in the World |
BBDO India |
P&G India |
| The Thrill Machine |
Ogilvy & Mather Advertising |
Mattel Toys (India) |
| Castrol CRB Plus 'Ayushman Bhava' |
Ogilvy Action |
Castrol India |
| Times of India Literary Carnival 2012 |
Times of India |
Times Red Cell - BCCL |
| The “Everyday” Soldier – Or, How Gillette Leveraged its Brand Values to Ignite a Social Awakening |
BBDO India |
P&G India |
| World's Youngest Job Applicant |
BBDOIndia |
Plan India |
| The “Everyday” Soldier – Or, How Gillette Leveraged its Brand Values to Ignite a Social Awakening |
BBDO India |
P&G India |
| The “Everyday” Soldier – Or, How Gillette Leveraged its Brand Values to Ignite a Social Awakening |
BBDO India |
P&G India |
| Gillette You Shave I Shave |
Mediacom |
P&G |
| Lifebuoy Global Handwashing Day: Saving Lives |
Lowe Lintas & Partners |
Unilever |
“Every year the Asian Marketing Effectiveness Awards offers the chance for the next benchmark to be set for marketing effectiveness within the Asia Pacific region. We have an exciting mixture of work on the shortlist and we will watch with interest to see which pieces the jury deem worthy of being elevated to prize winning status and in turn, set the new precedent,” said Terry Savage, Chairman of Lions Festivals.
The Festival of Asian Marketing Effectiveness offers two days of content with seminars given by some of the industry's best, as well as the opportunity to network with fellow delegates. Two new additions for the under 30s will take place at this year's Festival; the Young FAME Competition which will ask planners working in advertising agencies to compete across 24 hours to devise a winning planning strategy, and the FAME Academy which aims to foster young talent by providing a tailored learning programme for strategists and planners across Asia Pacific.
Twenty-five members of the original jury will now head to Shanghai to discuss and debate the shortlisted work. The shortlist will be on display for delegates to view throughout the Festival at the Pudong Shangri-La, Shanghai, home to the 2013 Festival and Awards. The winners will be honoured and revealed for the first time during the awards ceremony which will take place on the evening of May 9. Anyone wishing to attend the event can register via the website www.ame.asia.
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