Triton wins Greenways Foods account

The agency has been mandated to devise a communication strategy to strengthen the brand imagery of Greenways in the beverage category

BestMediaInfo Bureau | Delhi | March 29, 2013

Pune based Greenways Foods & Beverages, part of the four-decade old Pushpam Group, has awarded its creative mandate to Triton Communications. The agency won the account after a long evaluation process which began in January.

The Mumbai office of Triton will handle the account and is mandated to devise a communication strategy to strengthen the brand imagery of Greenways Foods' various brands in the beverage category.

Dr Sachin Chopda, MD, Greenways Foods & Beverages, said, “Triton Communications' understanding of the sector and our vision coupled with the innovative theme they presented made us choose them as our partner. We look forward to a continued association with them to help us achieve food and beverage business growth.”

Vinod Gaikwad, GM - Marketing and Sales, Greenways Foods & Beverages, said, “We are happy to be associated with the Triton team who will partner us in our brand building journey. The team has a good understanding of Indian consumers and we believe they'll help us connect better with our well defined customers for Notty fortified fruit drink, I Can energy drink and Lounge Myx range of classic mocktails.”

Renton D'Sousa, CEO & NCD, Triton Communications, commented, “Triton is proud to be associated with Greenways and to be a part of the team that will launch the new brands. We have a track record of launching Indian brands and creating market leaders in the categories they operate in. Our wealth of F&B experience and understanding of the new age Indian consumer is sure to give established competition a run for their money.”

Pankaj Arora, Head - Strategic Planning, Triton, added, “The beverage category in the country has been fairly cluttered with big brands in the fray. Sharper segmentation coupled with an innovative creative approach is sure to generate a lot of excitement in the category. Look out for some great fun work for Greenways from Triton.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com