TOIFA Vancouver 2013 creates waves on social media

200% increase week over week on Facebook engagement rate; YouTube page clocking 100 per cent growth in views since global voting started

BestMediaInfo Bureau | Delhi | March 14, 2013

The Times of India Film Awards (TOIFA) that launched its official Facebook page just one month back has created a tremendous buzz online. The Facebook page has clocked more than 35,000 fans and rising. The TOIFA Facebook page has successfully managed to keep fans from across the globe hooked by daily uploads, engaging with interesting trivia and content on their favourite celebrities and regular updates on the awards.

The page has now become a platform for fans to share messages, inquire about the event, participation and a reckoner for the awards. Besides informing followers about the nominees, the page also helps TOIFA connect with their global audience and keep them updated on the on-going developments about the upcoming awards.

Omer Syed, Digital Head, Times Group, said, “The Facebook page is a vital element of our digital strategy and we are pleased to see it performing so well. The number of people engaging with us on Facebook has consistently shown a 200 per cent increase week over week. So far our weekly reach is around 712K, which means that many people are seeing our content on a weekly basis.  The page is helping us tremendously to reach out to Hindi cinema fans and keeping them updated about all that TOIFA has to offer. On an average 16,500 individuals per week create stories, share our content, comment and like our posts which is a great engagement rate considering the fact that the page was launched just a month ago.”

TOIFA is also making its presence felt aggressively on other social media outlets like Twitter (www.twitter.com/toifaawards) and YouTube (www.youtube.com/toifaawards). Thousands of people from around the globe are tweeting with the #toifa hash-tag and there is an upward trend which indicates the sharp rise in the numbers with every progressing week. TOIFA's official YouTube page has been registering a 100 per cent growth in views since the time the promotions kick started. Fans from around the world are getting glued to the watching videos of their favorite stars on TOIFA.

The social media outlets have proven to be a great tool to inform fans about the different pre-events of TOIFA besides highlighting various offerings of TOIFA like the 'Holiday amidst the Stars' package that has been created in association with Tourism British Columbia.

A 360 degree marketing campaign using social media effectively has led to a tremendous rise in global voting numbers across all categories on www.toifa.com. Bollywood fans from India and abroad are logging on to the site to register their votes resulting in a 150 per cent increase in voting every week. As the dates of the TOIFA weekend approaches, its social media engagement is expected to get even more active and exciting. With an increasing audience, it seems that not only the awards but everything associated with TOIFA going to make a mark globally.

The TOIFA awards will be held annually at diverse international destinations, thus taking the charm of Hindi cinema to global destinations and engaging with the audiences worldwide. TOIFA is a popular choice award where Hindi film fans across the world vote on the nomination categories. The first ever TOIFA will be hosted at Vancouver in British Columbia, Canada, from April 4 to 6, 2013.

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