Sony launches fiction show 'Chhanchhan' in primetime

Premiering on March 25, the show will air in the 9 PM slot Monday to Thursday

BestMediaInfo Bureau | Mumbai | March 21, 2013

Keeping with its promise of continuously innovating and developing new show concepts, Sony Entertainment Television is launching a new-age women-oriented fiction show called 'Chhanchhan'. Starting Monday, March 25, 2013, the show takes a fresh perspective with the aim of capturing the minds and hearts of India's forward-thinking women.

Produced by Optimystix Entertainment, 'Chhanchhan' is a story of a beautiful and vivacious girl named Chhanchhan (played by Sanaya Irani) who is by profession a dog trainer. She is a free-spirited, independent young woman, modern in her thoughts but still deeply rooted in her culture. She stands up for what is right and raises her voice against all that is wrong. In complete contrast to her is the strict disciplinarian Umaben (played by Supriya Pathak) who takes all the decisions in her household and sets the rules for her family. In a classic tale of the clash of cultural conditioning, two generations of fiesty women redefine the quest for a day when east meets west and the joys of life are fulfilled. 'Chhanchhan' is a story that will touch many generations of women.

Talking about the show, Vivek Bahl, Chief Creative Director, SET, said, “Chhanchhan is a refreshing and unique primetime property placed in the 9 PM slot. It is a powerful story of self-reliance, determination and family values told in a simplistic, real and light-hearted manner. The show captures every emotion of a young, very fun loving, simple at heart girl who finds happiness in small things, and enjoys life as it comes her way. She has been brought up with modern and ethnic values and she loves to practise them in her day to day life in her own way. We are optimistic that the audience will accept Chhanchhan in their lives just the way they have embraced all other Sony Entertainment Television characters before.”

Vipul Shah, Producer, Optimystix, said, “We have had a long and fruitful relationship with Sony Entertainment Television, working on some landmark shows together. Chhanchhan is a different and an entertaining concept of a free-spirited girl who is a dog trainer by profession. She is a young feisty woman of substance, who is modern in her outlook towards life yet deeply connected and rooted to her core values. She is someone who loves listening to rock music but at the same time will recite the Gayatri Mantra every morning. She is someone who stands for what she believes is right and will not shy away from voicing her opinion. She is very much the Indian woman of today and we hope that our viewers will love every bit of her character and welcome her into their homes.”

Set in Ahmedabad, the show explores how the vivacious Chhanchhan applies her intelligence, plays her cards well and sets a dysfunctional family that she marries into back on track. The cast includes a strong ensemble of actors led by the veteran Supriya Pathak, the vivacious Sanaya Irani who is paired opposite newcomer Farhan Khan, along with noted actors like Anang Desai, Arvind Vaidya, Shraman Jain, Arshima Thapar amongst several others who ably support the main cast.

Info@BestMediaInfo.com

Info@BestMediaInfo.com