Nominees, jury for Micromax MTV Video Music Awards announced

Nominees in 10 categories are up for public voting for the most irreverent awards for music globally

BestMediaInfo Bureau | Mumbai | March 18, 2013

After the string of film awards that dominated the television this season, the first edition of Micromax MTV Video Music Awards India (VMAI) promises to be a breath of fresh air. Having established its identity over the last two decades as the most irreverent awards for the youth internationally, the MTV Video Music Awards makes its debut in India this year. As MTV gets ready to host the Indian edition of the awards, the music channel has unveiled the nomination list and its esteemed list of jury.

With all encompassing youth music categories, across film, independent, regional, digital and international, the nominees for the 10 categories that are up for public voting are as follows:

Bollywood Nominees

Indie Nominees

Apart from the above awards categories that are up for public voting, MTV will also be honouring the best regional song and best regional music video along with the most viewed international video in India and most viewed Indian video on the internet. There will also be the MTV Push Artist of the year which will be given to an artist who MTV believes is a superstar of the future.

Aditya Swamy, EVP and Business Head, MTV India, said, “This is the only award show that recognises the two mediums of entertainment – Music and Video. And when the two come together, it is magical. The music fraternity has come out with wholehearted support for the VMA and this reflects in the massive amount of entries we have received. The nominees reflect the DNA of MTV, young, edgy and experimental. And now the fans are showing their love by voting for their artists and bands.”

Speaking about the awards, Shubhodip Pal, CMO, Micromax, said, “We are really excited to bring the first Micromax MTV Video Music Awards to India. Micromax believes in bringing alive the most unique, never seen before experiences to the Indian youth through its brand associations and product innovations. Micromax as a brand resonates the Indian youth pulse and passion, mirroring their preference across three distinct pillars of music, movies and sports. Building on this core brand philosophy, we kick started our sojourn of culminating large scale, world class, premium platforms to the Indian audiences with the Sunburn Festival, followed by Snoop Dogg's India tour, bringing the God of Trance DJ Tiesto in March and now the spectacular Micromax MTV VMA.”

Coming to India for the first time, the prestigious awards will see eight of the most prominent names from the music and entertainment fraternity on the judge's panel. Acclaimed director and screenwriter, Anurag Kashyap, notable music composer and guitarist Ehsaan Noorani and lyricist and adman Prasoon Joshi have been roped in to judge the awards. Joining them is Uday Benegal, the poster boy of Independent Indian music scene, Vijay Nair, CEO of Only Much Louder, Atul Churamani, Head of Content for 'On Mobile India', Sabbas Joseph Founder & Director, Wizcraft International Entertainment, and Aditya Swamy of MTV.

Anurag Kashyap said, “MTV Video Music Awards solely dedicated to the youth finally arrives in India. Appreciation and recognition is the best way to reach out to the talented artists who very often go unnoticed. I am humbled to be a part of this award jury.”

Prasoon Joshi commented, “I am very excited to be the part of the jury. This award is happening for the very first time in India and is one of its kind. I am glad that unlike other awards it aims to acknowledge not only Hindi but also regional music and independent artists as well.”

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