From the clients’ perspective, the biggest advantage of the partnership is a completely integrated offering by the creative agency
BestMediaInfo Bureau | Delhi | March 20, 2013
Lowe Lintas & Partners and Interactive Avenues announced yesterday an exclusive partnership intended to expand and strengthen Lowe Lintas & Partners’ digital offering to its clients. The development comes close on the heels of the announcement of the acquisition of Interactive Avenues by IPG Mediabrands, the media holding company within Interpublic Group, the holding company of Lowe Lintas & Partners.
Interactive Avenues is one of India’s largest full service independent digital agencies with specialist teams in search marketing, seo, social media, mobile, web development, creative, content development, media planning and buying, and optimisation. With a team of close to 200 people, Interactive Avenues caters to about 200 advertisers from its offices in Mumbai, Delhi and Bangalore.
“We were on the lookout for a partner who could complement our brand teams and enhance our execution and delivery capabilities on the digital medium. And we found Interactive Avenues perfectly placed to do so. I am also acutely aware of the fact that clients are getting increasingly frustrated about having to deal with multiple partners who are operating at varying levels of brand familiarity and brand management skills to optimally manage their brands’ various engagement needs,” said Joseph George, CEO, Lowe Lintas & Partners.
“We are delighted to partner with Lowe Lintas & Partners to help provide end-to-end digital solutions to their clients. Lowe Lintas is one of the most respected creative agencies in India and we hope to be able to improve our digital offering by working closely with them. Working with Lowe Lintas also presents a great opportunity for us to work with some of the best brands in the business,” commented Amar Deep Singh, CEO, Interactive Avenues.
George further said, “The brand planners, brand creatives and digital/social media planners within Lowe Lintas will work closely with the specialist teams at Interactive Avenues to provide creative strategy, content, SEO, SEM, social media management, mobile, technical development, and on-line media planning and buying to their clients. From our clients’ perspective, the biggest advantage that this partnership brings for them is a completely integrated offering that their primary brand custodian, their creative agency, takes responsibility for to hold together, manage and deliver.”