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Initiative – IPG Mediabrands wins Rs 300 crore Sony media business

With this the Sony Mobile business also moves from OMD to Initiaitve – IPG Mediabrands

BestMediaInfo Bureau | Delhi | March 1, 2013

Initiative – IPG Mediabrands is the new media AOR of Sony India.  With this the Sony Mobile business also moves from OMD to Initiaitve – IPG Mediabrands.

Sony India has now consolidated all its brands under Initiative –IPG Mediabrands across media including digital. The total spends are pegged in the region of 300 crores upwards.

A fiercely contested pitch process over last 2 months saw all the big agencies in fray – IPG Mediabrands, Madison, Maxus, ZO, Carat and OMD. The contest went to the last and final round with Initaitve –IPG Mediabrands edging out Madsion to win the AOR.

Said Anamika Mehta, COO “We are truly delighted with this massive win. A proud and happy moment for us as a team. This will be a game changer as we leverage IPG Mediabrands scale and market clout. We look forward to some path-breaking work with Sony in times ahead.”

Adds Shashi Sinha CEO IPG Mediabrands India, "it is a great new beginning for IPG Mediabrands India and we would like to thank Sony India for reposing their faith in the team.”

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