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Indiatimes & YouTube in partnership to distribute IPL matches

Fans will be able to enjoy the brand new experience of watching live streams of all the matches along with their family and friends using Google+ Hangouts on the YouTube channel

BestMediaInfo Bureau | Delhi | March 29, 2013

Times Internet Ltd., the global internet, mobile and audio rights partner for the Indian Premier League (IPL), has announced a renewal of its partnership with YouTube for 2013 and 2014 that will enable it to stream all 76 IPL 6 matches on www.boxtv.com/ipl and its dedicated YouTube channel www.youtube.com/indiatimes. Cricket fans across the world (except the USA and Canada) will be able to watch complete live-streams, full-length catch-up matches and highlight clips of the entire season.

As part of the deal, YouTube will have exclusive live-streaming rights for desktop web viewing (with a five-minute delay in India) and non-exclusive rights for mobile viewing through the 2013 and 2014 tournaments.

This year, users will be able to enjoy a brand new experience of enjoying live matches along with their friends and family on the YouTube channel using Google+ Hangout. Also, for the first time, top cricket stars will be participating in Google+ Hangouts on key match dates, providing analyses between the innings and the inside scoop at half time.

To participate, fans should follow the Cricket Club Google+ page (google.com/+thecricketclub) to watch pre-game build-up shows with IPL superstars. On BoxTV.com, viewers will get real time match relevant data and content via a ‘Match Tracker’ in addition to social integrations via Facebook and Twitter.

Satyan Gajwani, CEO, Times Internet, said, “IPL has been a big driver for us in steadily engaging and growing our young sports savvy users over the last two years. We saw a 43 per cent growth in audience base just last year on IPL online. Our partnership with YouTube is strategic in building supplementary touch points with these audiences and we’re happy to renew our association with YouTube.”

John Vamvakitis, Director of Sports Content Partnership, YouTube APAC, said, “Live streaming of IPL has been a phenomenal success for YouTube. We have seen over 50 per cent growth in viewership year on year. This is the fourth year of our association with IPL and we’re delighted to extend our partnership with Times Internet for two more years. This year we will be adding several new features to ensure that our users can enjoy a brand new experience of watching IPL live on YouTube with strong integration of Google+ Hangouts. Users will be able to hang out with their friends and family and enjoy the live feed at the same time on the YouTube channel. We will also host a series of hangouts with top cricket stars and cricket experts through the tournament to add on to the experience.”


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