The account size is estimated at Rs 25-30 crore, and was won in a multi-agency pitch
BestMediaInfo Bureau | Delhi | March 20, 2013
Havas Media has won the media mandate for Wonder Cement in a multi-agency pitch involving key industry players. The account size is valued at Rs 25-30 crore. Wonder Cement is part of RK Marble Group, a leading name in the marble industry.
Speaking on the appointment, Anita Nayyar, CEO, Havas Media Group, India and South Asia, said, “We are delighted on this win and eagerly look forward to working on the business. The year has started on a good note with a series of new business wins and this partnership will further add scale to our operations. With the new philosophy of 'digital at the core' at Havas Media, we are sure we will be able to leverage our global expertise on the business."
“It is a challenging category and we are geared up to take the challenge”, added Mohit Joshi, Managing Director, Havas Media India.