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Goafest Ad Conclave to focus on ‘listening to advertisers’

Speakers will talk about what they want from creative and media agencies. The keynote address will be given by Nitin Paranjpe, MD and CEO, Hindustan Unilever

BestMediaInfo Bureau | Delhi | March 19, 2013

As the excitement around Goafest 2013 builds up, the Advertising Conclave preceding it has also become a highlight for senior minds in the industry to pause and plan its course. This year the theme of the Advertising Conclave is ‘Time to Listen’. The Conclave will highlight the shortcomings of media and creative agencies as perceived by major advertisers.

As in the last few years, the Conclave is being sponsored by Discovery Channel that will see 200 industry leaders drawn from marketing, advertising and media. Participation to the Conclave is by invitation only.

Srinivasan Swamy, Chairman of the Goafest Advertising Conclave, who has also chaired the Conclave in the past few years, said, “Our Conclaves always focus on issues of relevance to us. In the past we have talked about how to grow the advertising industry or on the changing agency structure or how advertising is more than creative and media, etc. This year we will get advertisers to tell us how we can be more relevant to their needs. The theme ‘Time to Listen’ captures this essence.” Goafest Advertising Conclave will have some of India’s biggest marketers identify the areas that agencies, both creative and media agencies, need to focus on and make suggestions for being better served. Conclave Speakers

Nitin Paranjpe, MD and CEO, Hindustan Unilever, will deliver the keynote address at the Conclave. A few other industry stalwarts will share their invaluable experiences and insights at the Conclave.

The final names so far include Harit Nagpal, MD and CEO, Tata Sky; Arundhati Bhattacharya, MD, SBI Capital Marketes; and Arunabh Das Sharma, President, Bennett, Coleman & Co. Ltd. A couple of more names will be finalised over the next few days. Sunil Alagh, Founder and Chairman of SKA Advisors and former MD of Britannia, will moderate a panel discussion with the speakers. Nakul Chopra, Chairman of Goafest 2013, said, “The original idea of the Conclave as distinct from Goafest was a forum where industry leaders could contemplate the future of our industry and come together to cooperate in improving it. True to this spirit this year it is our endeavour to make the Conclave a much more potent learning experience for the industry. There is no better way to improve our future than by listening to our customers. With a stellar cast of speakers and a potent theme, this year's Conclave promises to be thought provoking at the very least.” The Advertising Conclave will be held on April 4, 2013 at Zuri White Sands, Goa, from 3:30 PM to 7:30PM.

For the record, Goafest 2013 will be in its 8th edition this year and for the sixth consecutive year, AAAI and The Advertising Club will come together to deliver India’s premier awards that celebrate creativity.

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