Four Cross Media to invest Rs 75 cr in TO THE NEW

Indian operations of TO THE NEW aims at leadership spot in digital services market

BestMediaInfo Bureau | Delhi | March 7, 2013

TO THE NEW, a global digital services ecosystem including Ignitee Digital Services, Tangerine and Intelligrape, has set its sights on the booming Indian digital services sector to consolidate its growth in the APAC region. Backed by Four Cross Media, known for its investments in the Indian and ASEAN region, TO THE NEW will receive an investment of Rs 75 crore in its Indian operations, which will be pumped in over the next three years.

Founded in 2010, TO THE NEW has rapidly grown to emerge as one of India's leading digital service providers, delivering a comprehensive range of digital services across marketing, media, content and technology. TO THE NEW will employ the renewed investments in further cementing its position in the Indian digital marketing industry by investing in people, technology, brand and infrastructure. It will continue to look at strategic acquisitions for growth.

“There has been a burgeoning demand for digital services in India over the last couple of years and we see this market rapidly growing. As Indian consumers spend more time online, we are seeing many more businesses working this to their advantage,” said Puneet Johar, Co-Founder, Four Cross Media. “We aim to strengthen the TO THE NEW brand so that it becomes the partner of choice for businesses which have the strategic intent of reinventing themselves for the digital consumer,” he added.

Since its inception, Four Cross Media has invested Rs 35 crore in building the Indian business operations of TO THE NEW from ground-up and growing the organisation organically and through various strategic acquisitions.

Atul Hegde, CEO, Ignitee Digital Services, which was acquired by TO THE NEW in 2011 and will be the lead brand of the TO THE NEW umbrella, commented, “We are delighted to be a part of the TO THE NEW network. With a young and enthusiastic group of individuals and global domain experts, we are confident that we will be able provide world-class service delivery to our clients in India. We will focus on investing in developing the right skill-sets as we find innovative ways to develop and execute campaigns for our clients.”

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