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FoodFood ties up with Pearl Media Group to tap South Asian markets

This follows its recent expansion into the USA and Canada markets

BestMediaInfo Bureau | Delhi | March 5, 2013

FoodFood, the TV channel known for its innovative concept in food and lifestyle, recently signed a deal with Pearl Media Group to take food secrets to South Asian diasporas outside of the USA and Canada on JadooPlus.

The promoter of the channel, Sanjeev Kapoor said, “We are very happy to partner with JadooPlus as it lets us take our content to the largest international base of South Asian viewers. FoodFood channel is to offer Indian viewers 360 degree food entertainment which can be enjoyed with family. Tying up with PMG allows us to offer the ‘Indian Khushi Ki Recipe’ to other parts of the world.”

Sumit Ahuja, Co-Founder& VP of Content Acquisition and Distribution of Pearl Media Group, said, “We are very excited to join hands with FoodFood, the only food specialty channel in India. This gives us an opportunity to expand our portfolio and introduce Indian food to our viewers.”

FoodFood was recently launched in Canada on Rogers Cable network. It is also available in Qatar through Asia Plus package on the QTEL Qatar Mosaic Platform. The channel also has a presence in UAE. JadooPlus consists of live TV and on-demand content offerings, targeting South Asian expatriates worldwide via connected devices such as Smart TVs, PCs and Macs, tablets, set-top boxes, gaming consoles, and mobile devices.

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