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ASCI upholds complaints against 43 ads in December 2012

The number of complaints and the number of complaints upheld increase sharply thanks to NAMS

BestMediaInfo Bureau | Delhi | March 11, 2013

In December 2013, the Consumer Complaints Council (CCC) of ASCI upheld complaints against 43 out of 50 advertisements. ASCI’s National Advertising Monitoring Service (NAMS) has been effectively tracking down the misleading claims made by advertisers in various sectors.

Advertiser Advertisement Complaint CCC Decision
HOME AND PERSONAL CARE
Hindustan  Unilever New Rin As per the complaint, the TVC claims that “New Rin is the only detergent powder in India which gives freedom from yellowness and gives shining whiteness”.  This claim is qualified by a super stating “Perception of yellowness removed through patented technology”. The use of “patented technology” does not mean that the same benefit of “giving freedom from yellowness” cannot be claimed by using any other technology.  The super does not provide the details of the independent agency which conducted the tests. In absence of independent technical data, this claim is false and misleading.The advertisement promoting the New Rin is based on the concept that “After repeated washing, clothes turn dull and yellow”.  The said concept is not completely correct and is in fact misleading consumers.The visual showing the comparison between New Rin and other detergent powder is qualified by a super which states “creative representation of yellowness removal”.  This in effect means that the shots showing the shirt washed with the other detergent and the shirt washed with New Rin cannot be replicated into reality.  This is incorrect and misleads the consumers.   The Fast Track Consumer Council* considered the technical data provided by the advertiser and the complainant.  The FTCC concluded that the use of “patented technology” does not mean that the same benefit of “giving freedom from yellowness” cannot be claimed by using any other technology. The advertiser provided data of products removing yellowness in various degrees of efficacy.  Hence the claim of being the only product to remove yellowness was not substantiated. The claim, “New Rin is the only detergent powder in India which gives freedom from yellowness and gives shining whiteness”, is false and misleading as it is not the only detergent to do so.  The advertisement contravened Chapters I.1 and  I.4 of the Code.  The complaint was UPHELD.   DECISION  ON  REVIEW  AS REQUESTED BY THE ADVERTISER   The CCC considered the additional data provided  by the advertiser including  a statement of the market share of  the detergents  and concluded that the earlier decision of the FTCC stands. The complaint was UPHELD.  
Hindustan  Unilever New  Clear  anti-dandruff shampoo As per the complaint, the TVC claims that New Clear “Is the best anti-dandruff shampoo in the country”, with a super “Based on clinical studies, microkill& ZOI data”.  This superiority claim needs to be substantiated with technical and comparative data, and with details of tests/trials reports from an independent recognized testing institution.  The claim, “Preferred choice of 9 out of 10 users”, is ambiguous.  Where on one hand the claim does not clarify the parameters for which the Clear shampoo is preferred, the claim on the other hand is being used by Clear in its TVC.This claim is qualified by a super stating, “Based on consumer study”.  This super does not state the source of the study and nor does it state the date on which the said study was conducted.The super, “Based on consumer study”, is not of adequate size and duration, and blurred so as to mislead the consumers.   The FTCC examined the technical substantiations of both the advertiser and the complainant with respect to clinical studies like BoSS (Bio-availability on stimulated scalp), ZOI (Zone of Inhibition) data, etc, and concluded that the claim of New Clear being the “best anti-dandruff shampoo in the country” is false and misleading. The CCC considered the additional data provided by the advertiser and concluded that the earlier decision of the FTCC stands. The complaint was UPHELD.  
Hindustan  Unilever Comfort  Fabric  Conditioner As per the complaint, the website claims that Comfort Fabric Conditioner is “India’s no.1 fabric conditioner brand, also market leader globally”. There are no disclaimers / footnotes describing the source of these claims. Downy is the No.1 fabric conditioner in the world and HUL’s claim on its website is clearly false and misleading the Indian consumers.   The CCC concluded that the claim, India’s no.1 fabric conditioner brand, also market leader globally”, was not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Dabur  India    Oxy Life  Bleach As per the complaint, the TVC claims that Dabur Oxy Life Bleach “gives natural fairness / natural glow”, “No ammonia”.  These claims need to be substantiated with scientific evidence, proof and efficacy, safety data, and other necessary support data.   The CCC concluded that the claims, “Gives natural fairness”, “No ammonia”, were not adequately substantiated.  The product generates ammonia when the two ingredients in the pack are mixed.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Nurture  Health  Care Hairten  Hair  Oil As per the complaint, the print advertisement claims that Nurture Health Care - Hairten Hair Oil is a “Unique therapy for long, healthy & beautiful hair”,  “AyurvedicHairten oil is a unique formulation to strengthen hair roots by availing goodness of medical herb roots”,  “Hairten's unique composition of  MAKA- the king of hair, Brahmi- potential stress reliever, Triphala- to recover and repair the damaged hair, roots of Cyperus, Vetivera and Gunja strengthens the hair roots from within and prevents dandruff formation”,  “Hairten hair oil is purposefully packed along with herb roots to benefit with its add on effect”,  “Longer the span of roots lying in the oil increases its affectivity”. It also has a super for the visual - effectiveness of tapping five times is an imaginary visualization. These claims need to be substantiated with research data, test reports along with appropriate support data.   The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical proof.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
SBS  Biotech Kesh  King  Hair  Care  Range As per the complaint, the print advertisement claims that “Crores of people have used it and have seen its results”. This claim needs to be substantiated with research data, statistical and other appropriate supportive data.     The CCC concluded that the claim made in the advertisement and cited in the complaint was not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Keya  Seths  Aromatherapy   As per the complaint, the print advertisement claims that Keya Seths Aromatherapy - Cosmetics Range “Removes spots and marks from your skin with Keya Seth's skin lightening lotion”,  “Erase pimple marks, freckles, sunburn, dark circles or any kind of scars”,  Its super says - "Does not make therapeutic claim". These claims need to be substantiated with necessary support data, proof & efficacy, safety data and research data.   The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated with clinical proof.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
HEALTHCARE
Clintech Medical & Aesthetic Center     As per the complaint, the print advertisement claims that ClinTech Medical & Aesthetic Center “make you piles free forever”.  It also claims to be “the only permanent cure for piles which is absolutely painless”. These claims need to be substantiated with proof of efficacy, safety data along with appropriate support data of past records.   The CCC concluded that the claim, “the only permanent cure for piles which is absolutely painless”, was not substantiated adequately. This was considered misleading as this cure was not effective in cases of mixed piles with severe bleeding. The advertisement contravened Chapters I.1 and I.4 of the Code.  The complaint was UPHELD.  
Kangra  Herb  Pvt  Ltd Incurable  Diseases  can be  treated now   As per the complaint, the print advertisement claims, “Last stage cancer is curable now”.  The advertisement is misleading and in violation of the Drugs & Magic Remedies Act (Objectionable Advertisements).This claim needs to be substantiated with clinical data.     In the absence of comments from the advertiser as well as scientific data, the CCC concluded that the claim, “Last stage cancer is curable now”, was not substantiated.  Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters 1.1 and III.4 of the Code.   The complaint was UPHELD.  
Rediscover  -  Laser, Skin, Slimming & Ayurvedic  Clinic   Getting  Fat  to  Fit As per the complaint, the print advertisement claims, “On-spot reduction LYPO-R helps lose upto 5-8 cms from one area in 60 minutes (Non-Surgical)”,  “Lose upto 35-50 cm from abdomen, hips & thighs etc + 5 kgs in 7 days”,  “Laser for permanent hair reduction.  US FDA approved done under medical supervision”,   “Double chin removal through LYPO-R/ MESOTHERAPY in 15 minutes only (done by experts)”. Advertiser should provide supporting technical/medical submission, details of tests/trials conducted, statistical and other necessary data, in substantiation of these claims.   In the absence of comments from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated.  Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters 1.1 and III.4 of the Code.   The complaint was UPHELD.  
Ego  Wellness  Pvt  Ltd   Stem  Cell  Treatment As per the complaint, the print advertisement claims that this treatment will help them “Get rid of baldness”, “Permanent solution in just 6 weeks by non-surgical stem cell therapy”, “First time in Pune stem cell for hair regeneration & anti-ageing”. These claims need to be substantiated with safety data, comparative analysis data, past records along with other appropriate supportive data.   In the absence of adequate scientific data, the CCC concluded that the claim, “Permanent solution in just 6 weeks by non-surgical Stems Cell Therapy”, was not substantiated.   Also, the advertisement was in breach of the law as it was in violation of the Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters I.1 and III.4 of the Code.  The complaint was UPHELD.  
Dr  Jains  Zero  Figure  Clinic Reduce  Excess Fat As per the complaint, the print advertisement claims that this treatment helps, “Get rid of excess fat permanently by the safer & easier process”, “Reduce excess fat upto 25%”. Advertiser should provide clinical evidence in substantiation of these claims.   In the absence of adequate scientific data, the CCC concluded that the claims, “Get rid of excess fat permanently by the most safe & easy process”, “Reduce excess fat upto 25%”, were not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.
Medinn  Belle  Herbal  Care  Pvt  Ltd Enzest  Herbal  Energy  Booster As per the complaint, the print advertisement claims, “Enzest gives you energy all day long”, “Helps you overcome fatigue and keeps you charged round the clock physically and mentally”. Advertiser should provide clinical evidence in substantiation of these claims.   The CCC noted the contents of Enzest Herbal Energy Booster. The CCC concluded that the product does provide energy and helps overcome fatigue. However the claim that these benefits last “all day long” was not adequately substantiated.  The advertisement contravened Chapter I.1 of the Code.   The complaint wasUPHELD.  
Asian  Institute  Of  Infertility  Management   As per the complaint, theprint advertisementclaims that the Asian Institute of Infertility Management & Dr. Shefali Jain’s Centre “is India's best world class centre”. This claim needs to be substantiated with proof and efficacy, comparative research data, certificates, research data, safety data along with other appropriate support data.   In the absence of adequate scientific data, the CCC concluded that the claim, “India’s best world class centre”, was not substantiated.   Also, the advertisement was in breach of the law as it was in violation of the Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters 1.1 and III.4 of the Code.  The complaint was UPHELD.  
Naturoveda  Health  World   As per the complaint, the  print advertisement claims that “Naturoveda has cured 1 lakh people successfully”, “It helps get rid of illness without any side effects”, “We treat diabetes, female diseases (Magic remedies)”. These claims need to be substantiated with necessary support data, proof & efficacy, safety data and test reports and research data.   The CCC concluded that the claim that “Naturoveda has cured 1 Lakh people”, was not adequately substantiated.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Niramay  Consultancy   As per the complaint, the TVC claims that Niramay Consultancy “could cure any kind of chronic pain without touching the patient and any kind of medication via "Praanshakti". This claim needs to be substantiated with past records, safety data and other appropriate support data.   The CCC concluded that the claim that, “Cures any kind of chronic pain without touching the patient and any kind of medication via "Praanshakti", was not adequately substantiated.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Maruti  Herbal Stay-On  Capsules & Oil As per the complaint, the print advertisement claims that Stay - On Capsules “helps to improve vitality, stamina & energy”.  This claim needs to be substantiated with necessary support data, proof & efficacy, safety data and research data.   The CCC concluded that the claim that Stay - On Capsules helps to improve vitality, stamina & energy”, was not adequately substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Cure  Spects  Laser  Ltd   As per the complaint, the print advertisementclaims that Cure Spects Laser has “more than 85000 satisfied customers”. This claim needs to be substantiated with past record, statistical research data along with other necessary support data.   The CCC concluded that the claim that Cure Spects Laser Ltd “has more than 85000 satisfied customers”, was not substantiated.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
G. K.  Health Care Libidup  Plus  Capsules As per the complaint, the print advertisementclaims that Libidup Plus Capsules “gives no side effect 100 percent”. This claim needs to be substantiated with safety data, past records along with other appropriate supportive data.   The CCC concluded that the claim that Libidup Plus Capsules “gives no side effect 100 percent”, was not substantiated.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Maharshi  Skin  Centre   As per the complaint, the print advertisement claims that Maharshi Skin Centre – “In India highest experience of treatment of patients with white spots on skin”. This claim needs to be substantiated with proof and efficacy, scientific evidence, past records along with appropriate support data.   The CCC concluded that the claim made in the advertisement and cited in the complaint was not substantiated with clinical proof.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Rana  Yog  Chikitsa  Kendra   As per the complaint, the print advertisementclaims that RanaYogChikitsa Kendra “gives guaranteed cure of diabetes through herbal medicine and yoga asana”.  This claim needs to be substantiated with research data, safety data, past records along with other appropriate supportive data.   The CCC concluded that the claim that RanaYogChikitsa Kendra “gives guaranteed cure of diabetes through herbal medicine and yoga asana”, was not substantiated with clinical proof.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Sareen  Hair  Clinic     One  stop  solution  to  all  your  hair  problems As per the complaint, the print advertisement claims, “Stop hair loss today & regrow new hair”, “Get instant solution by non-surgical hair replacement”, “Painless, completely undetectable with most natural looking hair line”, “You can swim, shampoo, dye and look younger in just 120 min.”Advertiser should provide supporting technical/medical submission, details of tests/trials conducted, statistical and other necessary data, in substantiation of these claims.   In the absence of comments from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated.  Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters 1.1 and III.4 of the Code.   The complaint was UPHELD.  
Cocoona  Cosmetic  Surgery   Walk  in  walk  out  treatments As per the complaint, the print advertisement claims, “S.A.F.E.R automated hair transplant”, “Fastest recovery time - “Next Day” of any surgical solution.  Excellent results, obtained automatically.  No stitches.  No scars”, “Fastest painless laser hair reduction”,  “Fast safe procedure – No side effects – No burns, No pigmentation – permanent hair reduction – No irritations”. Advertiser should provide supporting technical/medical submission, details of tests/trials conducted, statistical and other necessary data, in substantiation of these claims.   In the absence of comments from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated.  Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters 1.1 and III.4 of the Code.   The complaint was UPHELD.  
Eleganza  Skin  And  Cosmetic  Surgery  Clinic   As per the complaint, the print advertisement claims, “Breast enhancement & reduction”,  “Surgery for male breast”, “Non-surgical & surgical face & breast lift”,  “Nose-reconstruction, Breast implant, Abdominoplasty”,  “Instant removal of wrinkle by botox& fillers”. Advertiser should provide clinical evidence in substantiation of these claims. In the absence of comments from the advertiser, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint, were not substantiated.  Also, the advertisement was in breach of the law as it violated The Drugs & Magic Remedies (Objectionable Advertisement) Act.  The advertisement contravened Chapters 1.1 and III.4 of the Code.   The complaint was UPHELD.  
SURROGATE
Pernod  Ricard  India  (P)  Limited Seagram’s Royal Stag Mega Cricket,  Seagram’s Royal Stag Mega Music,  Seagram’s 100 Pipers  Pure Music,  Seagram’s  Imperial  Blue, Seagram’s Blenders  Pride  Magical   Nights As per the complaint, these brands do not have tangible Brand Extension. (TVC’s)       The CCC concluded that in the absence of data a) by an independent research company of the number of outlets the brand extension products are distributed in the market place or b) audited sales revenues generated, the ads of products/services such as Royal Stag Mega Cricket, Royal Stag Mega Music, Seagram 100 Pipers Pure Music, Seagram Imperial Blue Music, Seagram’s Blenders Pride Magical Nights are therefore considered as surrogate ads of a liquor brand whose advertising is not allowed. The complaint was UPHELD as it contravened the Chapter III.6 of the Code.    
CONSUMER DURABLES
Luminous  Water  Technologies  Pvt  Ltd Livpure  RO  Water  Purifier As per the complaint, the TVC claims that the Livpure RO Water Purifier “is  India's first intelligent RO water  purifier”,  “It gives out world's most pure water”,   Is it purer than water processed by other water purifiers like Kent, Pureit and Tata Swach?,  Is it purer than distilled water, glacial water and boiled water? These claims need to be substantiated with scientific evidence, proof and efficacy, safety data, certification and other necessary support data.   In the absence of adequate scientific data, the CCC concluded that the claims mentioned in the advertisement and cited in the complaint were not substantiated.   The advertisement contravened Chapter 1.1 of the Code.  The complaint was UPHELD.  
Megha  Associates Kent  Ozone Veg  &  Fruit Purifier As per the complaint, the print advertisement claims that Kent Ozone Veg & Fruit Purifier “Removes pesticides, bacteria, harmful chemicals from vegetables, fruits fish etc. and makes them fresh & pure”, “Removes harmful toxins from the body”, “A cure for fungal infections”, “Improves the immunity & cardiovascular health”, “Oxidises& cleanses the skin, scars, minor cuts & bruises”, “Helps you overcome the dental problems”, “Disinfects and neutralizes the microorganisms in clothes”.These claims need to be substantiated with scientific proof, test reports and other necessary data.   The CCC concluded that the claim that Kent Ozone Veg & Fruit Purifier “removes pesticides, bacteria and harmful chemicals from vegetables, fruits & fish” was not adequately substantiated.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Secured  Engineers Secured Acqia Water Purifier As per the complaint, the print advertisment claims that Secured Acqia Water Purifier “is India’s 1st 7 stages water purifier”.  This claim needs to be substantiated with the necessary support data, safety data, and comparative data along with research data of scientific evidence. The CCC concluded that the claim that Secured Acqia Water Purifier “is India’s 1st 7 stages water purifier”,   was not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Padmini  Impex  Pvt  Ltd Padmini  Gas  Appliances As per the complaint, the print advertisment claims that Padmini Gas Appliances is “1st time in India, Gas hob with Indian brass burners”, “Most trusted names in Cooktops”,.  “Fuel efficiency more than 68%”. These claims need to be substantiated with necessary support data, proof & efficacy, safety data and test reports and research data.   The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated. The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
FOOD & BEVERAGE
Natraj  Atta  Chakki   As per the complaint, the print advertisement claims that Natraj Atta Chakki  - “Is India's no.1”,  “Grinds 10 to 12 kg/hr”,  “More than 3, 00,000 satisfied customers”,  “Grinding capacity- 7 to 10 kg / hour”,  “Natraj premium atta maker has awarded prestigious  I- mark award which is for original design and customer related facilities”. These claims need to be substantiated with necessary support data, proof & efficacy, safety data and test reports and comparative research data.   The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
REAL ESTATE
Ark  Prem  Constructions Alfa  Green  Fields     As per the complaint, the hoarding shows that the project site of Alfa Green Fields is at Talegaon.  The leaflet clearly indicates that the project comes under Talegaon city. With reference to the village Vadgaon map, the project site is located in Vadgaon.  But the construction company is publishing that the site comes under Talegaon instead of Vadgaon.  The company is attracting consumers by way of misguiding advertisement and is trying to get town rates in village area.   The CCC noted that the project site of Alfa Green Fields is located in Vadgaon and not at Talegaon as mentioned in the ad.    The CCC concluded that the ad – hoarding was misleading the consumers.  The ad contravened Chapter I.4 of the Code.   The complaint was UPHELD.    
EDUCATION
Education  Express Guarantee  Batch As per the complaint, the print advertisement claims that Education Express “provides selection or else fees return- no terms and conditions, 100% guarantee on stamp paper”. This claim needs to be substantiated with the necessary support data, past records and documentation etc.   The CCC concluded that the claim that Education Express “gives 100% job guarantee” was not adequately substantiated.   The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.    
Focus  Educare  Pvt  Ltd   As per the complaint, the TVC claims that the Focus Educare Pvt Ltd “Provides 100% placement assurance with starting salary of 18-20k”,  “On the time of admission itself, you will get the offer letter”.These claims need to be substantiated with the necessary support data, records and documentation etc.   The CCC concluded that the claims made in the advertisement and cited in the complaint were not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Global  Institute  Of  Fire  And  Industrial  Safety  

As per the complaint, the print advertisement claims that Global Institute of Fire and Industrial Safety “provide 100 percent job guarantee”.This claim needs to be substantiated with the necessary support data, past records and documentation etc.   The CCC concluded that the claim, “provides 100 percent job guarantee”, was not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Vivekanand  Classes

As per the complaint, the print advertisement claims that the Vivekanand Classes is “No.1 in Rajasthan, 93 students selected in the last batch”, “Guaranteed batch fee Rs 20, 000/-, selection or fees returned”. These claims need to be substantiated with the necessary support data, records and documentation etc. The CCC concluded that the claims that Vivekanand Classes is the“No.1 in Rajasthan, 93 students selected in the last batch”, “Guaranteed batch fee Rs 20,000/-, selection or fees returned”, were not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
Prestige  Institute  Of  Engineering  & Science

As per the complaint, the print advertisement claims that the Prestige Institute of Engineering & Science “gives 100% placement for MBA students for last 6 years”.This claim needs to be substantiated with the necessary support data, records and documentation etc.   The CCC concluded that the claim that Prestige Institute of Engineering & Science “has provided 100% placement for MBA students for last 6 years”, was not substantiated.  The advertisement contravened Chapter I.1 of the Code.  The complaint was UPHELD.  
TELECOM
Aircel  Ltd      As per the complaint, the TVC shows “college students secretly filming a young woman in a library when she removes her upper coat (as she feels the place is quite sticky, hot and humid), whilst this is being watched by a fellow student”. The TVC is quite appalling,  at a time when youth are looking up to movies and commercials for ideas and inspirations.  This might trigger their voyeuristic instincts and also would free them from the sense of guilt for secretly filming a woman in a public place, all in the name of fun.   The CCC viewed the TVC and concluded that “the college students secretly filming a young lady” displays a voyeuristic attitude as well as infringes on privacy. This is likely, in the light of generally prevailing standards of propriety, to cause grave or widespread offence. The advertisement contravened Chapter II of the Code.   The complaint was UPHELD.  
The advertisement of Step Up and its claim are under judgment in the High Court of Bombay. Hence there was no decision taken on this complaint by the CCC.   Not upheld

During December 2012, CCC also received complaints against six other advertisements. The complaints were received against Ceat Ltd’s ‘CeatTyres’, Skin Alive’s ‘Forever Young’, Kovai Medical Center and Hospital’s ‘Effective Treatment for Thyroid Disorders & Cancer’, Gillette India’s ‘Oral-B  Cross  Action  Pro-Health  Toothbrush’, Clinic Dermatech’s ‘Beauty Solutions for Skin Problems’, and Procter & Gamble Home Products’ ‘Pantene  Pro-V  Shampoo’. However, as these advertisements did not contravene ASCI’s codes or guidelines, the complaints were not upheld.

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