ZeeQ on-Wheels flagged off in Mumbai

The van will move through 20 cities over the next two months to interact with children and their parents to communicate how learning can be fun 

BestMediaInfo Bureau | Delhi | February 6, 2013

ZeeQ, India's first edutainment channel, flagged off the ZeeQ van called 'ZeeQ on-Wheels' in Mumbai on February 1, 2013. The van will visit 20 cities across the country. En route, the van will connect with children across India.

“ZeeQ's main aim behind this journey is to interact with children and their parents to communicate how learning can be fun,” said Subhadarshi Tripathy, Business Head, ZeeQ.

ZeeQ on-Wheels is a knowledge treasure for children, providing opportunities of playing games like Balloon Maths, Bottle Cap Memory, Larger than Life Scrabble, English Wordmatch and M.I. Four Quiz. Along with games, ZeeQ on-Wheels will also screen ZeeQ programmes like Amar Chitra Katha Heroes, Sid the Science Kid, Teenovation, Word Match, Science with Braincafe and Cyberchase, etc. for children and parents on the van.

Aparna Bhosle, Programming Head of ZeeQ, is confident that firsthand engagement with children will enrich the experiences of ZeeQ's programming team. She said, “As a broadcaster, through our shows, we are committed to give life experience to children and this initiative, ZeeQ on-Wheels, is the extension of this commitment.”

From a marketing perspective, ZeeQ on-Wheels will ensure sampling of ZeeQ's shows in its target market. Anuj Katiyar, ZeeQ's Head, Marketing and Research, informed that the activities on ZeeQ on-Wheels are interactive in nature and have been formulated with four key subjects in mind – English, mathematics, science and general knowledge. For conducting the interactive activities, ZeeQ on-Wheels will halt at various locations in each city for four days.

Over the next few days, the van will ply on Mumbai roads and then it will cover the rest of the Western zone. Apart from Mumbai, it will visit Pune, Surat, Baroda, Ahmedabad, Indore, Bhopal and Nagpur. In the North, ZeeQ on-Wheels is set to tour New Delhi, Jaipur, Agra, Kanpur, Allahabad, Lucknow, Chandigarh and Amritsar. In the Southern region the touch points will be Chennai, Bangalore and Hyderabad, while in the East, ZeeQ on-Wheels will mingle with children in Kolkata.

ZeeQ, a kids' genre channel, was launched by Zee Entertainment Enterprises (ZEE) in early November. The channel aims to cater to the needs of children of age group 4-14 years. It is the 32nd channel from ZEE.

Info@BestMediaInfo.com

Info@BestMediaInfo.com