BestMediaInfo Bureau | Mumbai | February 27, 2013
They share their names, they share their address and they also share their hatred for each other. When a Maharashtrian, BL Pathak, meets his match in another BL Patahk from UP and a small lack of clarity in a will leads to utter confusion, what unfolds is a laughter riot called Shejari Shejari Pakke Shejari, the new sitcom launching today on Zee Marathi at 9:30 PM (Wed-Thu-Fri).
The story begins with two strugglers, Ballal Lambodar Pathak, an aspiring poet from Pune, and Brij Lal Pathak, an aspiring actor from UP, coming to the big city. Sheer coincidence makes the namesakes come together as tenants of an old man, Bapu Damle. They become best of friends and also Bapuâ€™s only family.
The genesis of the feud between Ballal and Brij Lal begins when Bapu leaves his huge house to one Mr BL Pathak. The problem was that he did not specify the first name. And now there is no way to find out which BL Pathak Bapu referring to. What ensues is a bitter fight between two friends and the house getting split in two parts.
Ballal, who is still a struggling poet, and Brij who has now built a â€˜raddiâ€™ empire, have built a wall right in the centre of the house which divides it into equal halves. The wall not only divides the house but also their hearts. Both of them canâ€™t stand each other and the sole purpose of their existence is to oust the other from the house.
Their daily squabbles, their devious plans and the competition between each family constitute the spice of this show. The show is embellished with a plethora of quirky characters who will add to its humour quotient and situations that is bound to get the audience rolling on the floor with laughter.
The show features Anand Ingale and Vaibhav Mangale known for their perfect timing of comedy, both have entertained the Marathi audience not only on stage and television; but have also invited attention from Marathi film lovers.
The showâ€™s launch is being marketed extensively across Maharashtra with impactful on-aircampaigns on network and non-network channels, a humorous Radio campaign & engagement in ROM and reinforcement of tune-in in print. The showâ€™s potential to cut across audience profiles and also its viral nature is being leveraged to market the show across social media platforms.