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Zee Khana Khazana unveils new line-up today

Refreshed content comprising four new shows will start today and the channel expects to reach out to Indian women with greater engagement

Zee Khana Khazana unveils new line-up today

Refreshed content comprising four new shows will start today and the channel expects to reach out to Indian women with greater engagement

BestMediaInfo Bureau | Delhi | February 20, 2013

Zee Entertainment Enterprises (ZEE) on Monday announced the refresh of its 24-hour food channel, Zee Khana Khazana, with the tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’  In a first step towards refreshing the channel, Zee Khana Khazana will debut four new shows from today.

The channel initiated an extensive research which threw up a lot of interesting findings on the basis of which, after two years of successfully airing engaging and relevant content, the channel decided to refresh its content to meet the current needs of the Indian homemaker. It is the channel’s objective to empower Indian women and help them secure that Super Wife/Super Mom status through the food she cooks for the family.

The new content is simple and showcases easy to replicate dishes and cooking methods in one’s home. The channel aims to become the one-stop shop for ‘simple yet delicious’ cooking with its engaging and instructive approach.

Punit Goenka, Managing Director, ZEE, said, “We have a lot of firsts to our credit – one of which was the launch of Zee Khana Khazana. We are proud of the iconic stature the brand Khana Khazana has achieved in the last 20 years. With the 24-hour food channel we are happy to take our engagement with our audience to a deeper level through a new programming line-up which is both relevant and appealing.”

Atul Das, Chief Strategy Officer, ZEE, commented, “The television landscape is changing rapidly with digitisation and there is increasing demand for premium content. Food and lifestyle are emerging as a genre with great potential. Our effort is to bridge this gap by offering a premium product which caters to the evolving Indian palate.”

Amit Nair, Business Head, Zee Khana Khazana, said, “Khana Khazana has always been at the forefront of providing exciting food content with its wide range of shows. To take this culinary journey ahead we conducted research and found that creating exciting food everyday for their family was the biggest challenge for our audience. The channel addresses this need by being a solution provider for the Indian homemaker. The new shows help by giving recipes and food solutions that will make their daily cooking interesting, simple, quick and delicious.”

The four new shows have been created keeping the audience requirement in mind and on the basis of the research findings:

  • Food Ka Mood is a daily cooking instructional show in which Chef Gautam teaches viewers simple, easy to make, everyday dishes with a twist. He will create exotic dishes out of daily ingredients.
  • Bachcha Party is a show in which Gurdip Kohli cooks up interesting recipes for children while ensuring the dishes remain nutritious and healthy.
  • In Breakfast xpress, Chef Ranveer cooks an easy, interesting and healthy breakfast and also demonstrates ways in which one can indigenously use leftovers.
  • Ab Har Koi Chef is a vignette based show in which housewives are asked to send in their recipes and the show’s Chef Jolly selects the best recipe. The sender is then brought to the studio to cook the recipe with him.

All the shows are interactive with the audience being offered the chance to get in touch with the channel’s Chefs/Anchors via a call or SMS or email thereby taking the engagement level a notch higher.

The channel website will also sport a fresh new look, with an easy to navigate interface and acting as a one-stop shop for recipes and a food guide.

Zee Khana Khazana is currently available at Rs 30 per month on Dish TV, Videocon D2h and on digital cable. It will soon be available on other DTH platforms as well.

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