The TVC, which has been conceptualised by TBWA India, features Cyrus Sahukar and Raageshwari Loomba, and brings the touch and feel factor to online shopping
The TVC, which has been conceptualised by TBWA India, features Cyrus Sahukar and Raageshwari Loomba, and brings the touch and feel factor to online shopping
BestMediaInfo Bureau | Delhi | February 27, 2013
Yebhi.com, a lifestyle and home shopping portal, is launching a new TV campaign on the value proposition of 'Try and Buy'. The TVC has been developed keeping in mind the key barrier for online shopping which is the lack of ability to touch and feel a product. Through this TVC, Yebhi.com wants to communicate that now the consumer can try the product before buying and in case she is not satisfied she can return it, no questions asked. The TVC has been conceptualised by TBWA India.
The TVC features Cyrus Sahukar and Raageshwari Loomba. They have earlier done highly acclaimed stuff with brands like Apple in the US market. Cyrus and Raageshwari talk about the problems one faces when trying to shop online and how with Yebhi.com's 'Try and Buy' these problems are resolved.
Consumers can use this feature in three easy steps:
l Choose product and confirm order
l Select payment option as cash on delivery
l On delivery, first try the product(s) and then make the payment
Manmohan Agarwal, CEO, Yebhi.com, said, “Online shopping is fast becoming a part of mainstream retail. Indian consumers demand complete satisfaction before paying for their purchase – online or offline. We are happy to announce our unique 'Try and Buy' feature which offers an opportunity to first try and then buy. We have launched this keeping in mind the strong consumer insight around inability to touch and feel while buying online.”
“We got a simple brief – 'now get the trial room home'. With this one-line brief we created this communication of the Try-n-Buy feature for Yebhi.com. To get a good impact and also break the clutter we have kept the tone and manner very crisp, clean and simple," said Kunal Gill, Executive Creative Director, TBWA.
The 30-second TVC is in English. The campaign goes on air in the last week of February.
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