Tribal DDB gives creative team a big boost

Ashish Phatak and Aman Mannan, Group Creative Directors, have taken up the additional role of driving the agency's creative mandate. Satish Sethumadhavan has joined as Creative Director

BestMediaInfo Bureau | Delhi | February 18, 2013

(L-R) Aman Mannan, Ashish Phatak and Satish Sethumadhavan

With a series of new business wins over the last few months, Tribal DDB India is on a growth spree and is investing in a significant strengthening of its creative team. This is part of the Tribal DDB commitment to deliver the highest standards of digital creative solutions to its roster of clients including Emirates, Unilever, Marico, McDonald's, Kimberly Clarke, to name a few.

Ashish Phatak and Aman Mannan, both Group Creative Directors at DDB Mudra Mumbai, have taken up the additional role of driving the Tribal DDB creative mandate. They joined DDB Mudra Mumbai in 2010 and have been working on LIC, Godrej, Future Group, Union Bank of India among others.

Pathak and Mannan have individually and together won multiple awards across Abbys, Cannes, Effies, Emvies, London International Festival and One Show on work for brands like Union Bank of India, Parachute, Saffola, Tata Indico, Hit and Jaipur Foot Foundation.

Satish Sethumadhavan (popularly known as Sethu) has joined the agency as Creative Director. His last stint was with Ogilvy & Mather, Bangalore. Over the past decade, Sethu has worked with world-class brands such as Coca-Cola, Western Union and American Express and top Indian brands such as ITC's Bingo, Marico's Parachute, Haywards, Vicks and Titan among others. Sethu has won multiple awards across Cannes, One Show, Abby, Goafest, etc., and one of his best digital campaigns is the award winning one for Titan HTSE.

Speaking of the aforementioned changes, Sonal Dabral, Chairman & CCO, DDB Mudra Group, said, “With technology opening up endless possibilities in the way we converse with our target audience, these are truly exciting times. At DDB Mudra Group we want to be the best when it comes to providing breakthrough creative solutions to our clients across multiple media and platforms. With this new beefed up creative structure at Tribal DDB we are walking our talk.”

Venkat Mallik, President, Tribal DDB and Rapp India, said, “At Tribal DDB, we believe that the best work in the digital space will emerge from the fusion of the highest standards of brand creative thinking with digital inventiveness. We are building our team with award winning talent with backgrounds in digital as well as mainstream brand communication. Aman, Ashish and Sethu are individually outstanding creative talent and we are proud to have them lead the creative show for us and help set a new benchmark for digital brand creativity.”

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