TRAI warns MSOs, linked LCOs on Subscriber Management System

This feature has not been implemented effectively by many MSOs. In many instances, LCOs have not provided the completed subscriber application forms to their linked MSOs

BestMediaInfo Bureau | Delhi | February 27, 2013

TRAI has issued directions regarding implementation of Subscriber Management Systems to multi-system operators (MSOs) and their linked local cable operators (LCOs) providing cable TV services in the notified Digital Addressable Cable TV Systems (DAS) areas covered under the first phase of DAS.

DAS is being implemented across the country in a phased manner, with the first phase from November 1, 2012 and the fourth and final phase completing by December 31, 2014. The first phase covers the four metro cities of Delhi, Mumbai, Chennai and Kolkata.

As per the Quality of Service (QoS) Regulations of TRAI, applicable for DAS areas, MSOs are required to establish a Subscriber Management System wherein all the details of the subscribers alongwith their choice of services (i.e., channels, bouquets, etc.) are required to be maintained. This would bring in addressability and consequently, complete transparency in the whole system. This system enables the subscribers to exercise their choice of services and budget their bills accordingly and also facilitates the MSOs to effectively manage their accounting and billing of the services rendered.

It has come to the notice of TRAI that this feature has not been implemented effectively by many MSOs. Also, in many instances LCOs have not provided the completed subscriber application forms to their linked MSOs. Thus, the real benefits of digitisation are not reaching the subscribers.

TRAI has directed all the registered MSOs and their linked LCOs to ensure, in accordance with their mutually agreed roles, that the Subscriber Management System is made fully operational, as envisaged in the QoS regulations of TRAI.

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