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Top 13 trends that could define Indian youth in 2013

Genesis Burson-Marsteller unveils its study on youth – TR:OUTH

BestMediaInfo Bureau | Delhi | February 8, 2013

With the constant evolution of youth and their choices, it is pivotal for marketers and communication specialists to read their pulse and match steps with their moves.  Understanding this need and deriving from the expertise and insights, the consumer and brand marketing team at Genesis Burson-Marsteller has brought to the fore key trends that it sees amongst the Indian youth in 2013 in its study TR:OUTH.

From being proud desis to fitness fanatics, youth is bringing alive the passion and re-inventing the rules of life every day. What’s relevant at this moment will be outdated today and what defined a taboo could be the next big trend.

Talking about these new found quirks and trends, Papri Dev Sharma, India Practice Chair, Cosumer & Brand Marketing, Genesis Burson-Marsteller, India & South Asia, said, “Youth is increasingly becoming the focus target audience for brands and it is imperative for marketers to listen to the voice of these emerging influencers. The consumer and brand marketing team at Genesis Burson-Marsteller realised the importance of capturing the thoughts of young India to find out what gets them ticking. With TR:OUTH 2013, we hope to give a glimpse of what youth wants and help communication professionals keep pace with the mobile generation.”

This is the age of change, a positive change inspired and propelled by the youth in our country.

Aastha Taneja, a young working professional, said, “We are being heard, seen and taken seriously – for the first time. And it has become more important now to continue to speak our mind and be heard. One of the primary reasons we have been able to do this has been the judicious use of social media which gives us youth an opportunity to be a part of any movement. Youth has the potential to change the perspective of the nation and it has already started to happen. Hope to see the same zeal in everyone in the time to come.”

Another sprightly 25-year-old, Shreyashi Sanyal, said, “I feel there is very little tolerance for misbehaviour and whether it’s a little stray dog on the street hurt and not getting help to bigger issues like violence against an individual, we are not ready to accept injustice. The youth have realised, finally, that change will happen only when they make it happen. That in itself is a big step towards a new beginning.”

With the onset of a brand new year, here’s unveiling the youth mantra for 2013 that will lead the way for a brighter tomorrow.

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