TechShastra wins Blaupunkt's social media duties

The car infotainment global leader is re-entering the Indian market, and aims to leverage social media interaction on Facebook, Twitter, YouTube, blogs and other collaborative digital media

BestMediaInfo Bureau | Delhi | February 28, 2013

Blaupunkt, a world leader in car infotainment and sound, has awarded its social media communication duties to TechShastra. Germany-based Blaupunkt has a nationwide presence in aftermarket (accessories retail and OE dealership) segments.

An infotainment partner to leading passenger car OEs including VW, Audi, Bentley, GM, Proton, Hyundai, Kia, Tata, Mahindra as well as a number of commercial vehicle providers including Fuso, Isuzu, Fendt, Lada, Claas CAT, etc, Blaupunkt provides a range of high-end infotainment, multimedia and navigation solutions.

Pankaj Jagwani, Director, Blaupunkt India, said, “We are happy to partner with TechShastra as our digital agency. Having recently announced our re-entry in India, we are looking at launching several products in the near future. With TechShastra's expertise and knowledge on our side, we are sure we will be able to understand the minds of our customers and communicate with them effectively.”

A digital media company with  a proven track record and a strong customer base that includes Unilever, Nestle, HDFC bank among others, TechShastra has several successful campaigns to their credit such as the Nestle Morning Band, Surf Excel-Fulfill A Wish, Maggi Guess the Taste, to name a few.

Commenting on the win, Nishith Shah, CEO of TechShastra, said, “Blaupunkt has always been known for its high level of consumer connect. By using the digital platform we would be able to further enhance that and build brand recall and engagement.”

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