To help penetrate TOIFA’s brand strategically through powerful social media platforms
BestMediaInfo Bureau | Mumbai | February 11, 2013
The Times of India recently launched their most prestigious Times of India Film Awards (TOIFA), a global event to be held in Vancouver, Canada, on April 4-6, 2013. To take this brand truly global, SocioSquare, has been awarded the Social Media Mandate for the brand along with website development project.
The agency’s expertise will help penetrate TOIFA’s brand strategically through powerful social media platforms: Facebook, Twitter Youtube; thus establishing a national and international connect with India’s most cherished brand.
Speaking on this significant accomplishment, Gaurav Mendiratta, CEO, SocioSquare said, “We are truly excited and look forward to creating powerful social media engagements that will enable Global and Indian film aficionados to connect with TOIFA. Leveraging the talent of our team and international expertise, we strive to ideate and implement innovative campaigns that will bring in immense value to the TOIFA brand.”
Confirming this news, Omer Syed – Digital Head added, “There is a strong connect between Bollywood & Social Media and we felt that SocioSquare, with their relevant experience in this space, has what it takes to deliver for us. We are glad to collaborate with their team in building brand TOIFA on Social Media”
TOIFA’s website has also been created by SocioSquare keeping in mind the national and international target audience.