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Social Wavelength to handle social media for Ginger Hotels

Ginger Hotels, a Tata enterprise, is the gen-next category of hotels that meet the key needs of today's travellers at affordable rates

BestMediaInfo Bureau | Delhi | February 26, 2013

Social media duties for Ginger Hotels, a Tata enterprise, has been handed to India's largest social media agency, Social Wavelength. Ginger Hotels, spread across 23 locations in India with 26 hotels, launched the concept of ‘Smart Basics’ in India.

Ginger Hotels is the gen-next category of hotels that meet the key needs of today's travellers at affordable rates. The primary objective behind the concept of Ginger Hotels is to provide a superior product offering and consistent experience to travellers, beyond the present offerings in the industry.

Alisagar Merchant, Marketing Manager, Ginger Hotels, said, “Social media will help us connect with our prospective customers, understand our current audience more closely and enable us offer better products and services. With Social Wavelength’s strength, expertise and experience in the field of social media communication and social media monitoring, we are sure they will help us listen to the customer’s mind and also connect with them effectively.”

Social Wavelength's Vice-President, Mihir Karkare, commented, “The concept of Smart Basics for a hotel is very unique and we are delighted to take this concept to the consumers. We are sure that social media will play a significant role in the audience interactions for Ginger Hotels.”

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