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Reliance Home Finance is a “realiser of dreams”

The evocative TVC has been conceptualised by Equus Advertising

BestMediaInfo Bureau | Delhi | February 6, 2013

A home of one’s own has always been a dream of everyone. It is about security and aspiration. Reliance Home Finance (RHF) has come out with a new TVC aimed at projecting itself as a partner in helping achieve this aspiration by providing tailor-made loan solutions to make your dream come alive. The film has been conceptualised and executed by Equus Advertising.

Equus has played on the concept that takes off from consumer circumstances to present RHF as the realiser of dreams. The 40-second commercial went on air in December. The film stands out for its sheer simplicity as it evocatively brings out the emotions and aspirations involved in owning a home. It does this through cinematically projecting the dreams of various couples.

Swapan Seth, Chairman, Equus Advertising, said, “The narrative lends a certain credence to consumer circumstances as do the dialogues. RHF as the protagonist of the communication gives it a certain realism. It is a feel-true communication in a category that is sadly largely make-good.”

Rajesh Chakrabarti, CMO & CIO, Reliance Home Finance, said, "When it comes to buying a home, there are a lot of emotions involved – pride, security, aspirations and more. One goes through rounds of seeing, shortlisting, negotiations, etc. After doing all of that comes the main decision – how to manage finances. At that moment, you wish you had someone who would hold your hand, understand your individual needs and give you tailor-made loan solutions to make your dream come alive, and we at Reliance Home Finance wanted to establish this USP of ours. Our creative partners Equus and the producer have done a phenomenal job!"

The TVC:



Client: Reliance Home Finance (Reliance ADAG)

Agency: Equus Advertising

Client Team: Rajesh Chakrabarti, Tapan Sampat

Copywriter: Swapan Seth

Film-maker: Kunal Shivdasani

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