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Radio City goes spiritual with rebranding of morning slot

There will be two hours of spiritual music every morning on the show ‘Radio City Smaran’ across all HSM stations

BestMediaInfo Bureau | Delhi | February 20, 2013

Radio City 91.1FM has renamed its morning band across all stations as ‘Radio City Smaran’. Starting this week, listeners will wake up to ‘Radio City Smaran’ between 5 AM and 7 AM across all HSM stations of Radio City.

The initiative takes off from PlanetRadiocity.com’s spiritual journey with ‘Radio City Smaran’ on December 12, 2012. The stream hosts an exclusive playlist of devotional music. ‘Radio City Smaran’ goes beyond devotional to delve into various genres like Bhajans, Classical, Sufi, Chants, Wellness and Spiritual music.

Now the magic of ‘Smaran’ spreads to Radio City, with the morning band being fully dedicated to ‘Radio City Smaran’.  Before our breakfast shows go on-air every morning, ‘Radio City Smaran’ will ensure the perfect start to the day for all the listeners across the country.

Commenting on the re-branding, Rachna Kanwar, SVP & Business Head, Digital Media & New Business, Radio City, said, “This is a natural progression towards taking our digital stream ‘Radio City Smaran’ to a wider audience. Our attempt is to provide relief to stressed out minds, and encourage a sense of well being. Radio City listeners across the country will now get to start their day on the refreshing and enchanting notes of ‘Radio City Smaran’.”

Kartik Kalla, National Programming Head, Radio City, added, “At Radio City we believe in offering music that our listeners enjoy. Waking up to spirituality with ‘Radio City Smaran’ every morning will help us further establish a strong connect with our listeners and strengthen our presence in this space.”

PlanetRadiocity.com has been proactive in its efforts to entertain a varied audience with different streams ranging from ‘Radio City Freedom’, Radio City Hindi’ to ‘Radio City IndiPop’ & ‘Radio City Smaran’.

Tune into ‘Radio City Smaran’ every morning between 5am – 7am to enjoy unplugged devotional music only on Radio City 91.1 FM or log on to http://www.planetradiocity.com/internetradio/smaranradio

Info@BestMediaInfo.com

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