The divestment is being made to Getit Infoservices to create shareholder value
BestMediaInfo Bureau | Delhi | February 28, 2013
The Network18 Group announced that it has entered into an agreement to profitably divest its premier local search businesses, Infomedia Yellow Pages and AskMe. This is in line with its stated objective of divesting stakes in non-core assets to create value for the shareholders of Network18 Media & Investments Ltd (Network18) and allow infusion of growth capital in these assets to propel them to the next stage.
Network18 is divesting the business to Getit Infoservices, a digital marketing company offering a platform for local search, classifieds, micro communities, deals, etc. The combined operations of Getit will be referred to as âGetit Infomediaâ and will be wholly owned by shareholders of Getit.
Announcing the transaction, Raghav Bahl, Managing Director, Network18, said, âThe divestiture of Infomedia Yellow Pages and Askme is a reflection of our commitment to profitably monetise non-core assets for the benefit of our shareholders and to also facilitate the growth of these businesses to the next level. We would like to convey our best wishes to the team as they embark on the next phase of their journey.â
Commenting on the deal, B Sai Kumar, Group CEO, Network 18, said, âWe take pride and pleasure in having been a part of the Infomedia Yellow Pages and Askme businesses. We are delighted with this development and believe that the new operations will be a powerful solution provider for the SME space in India. We would like to wish the team the very best as they continue to excel in their endeavours.â
The divestment of Yellow Pages and AskMe businesses forms a part of a series of asset monetisation transactions by Network18. The divestment is subject to shareholdersâ approval. Earlier during the current financial year, Network18 had partially diluted its stake in Indiaâs premier digital commerce asset Bookmyshow.com. Â It had also recently divested its entire stake in Newsire18.