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MTV partners with Swipe Telecom to launch ‘Fablet’

MTV Volt is sleek tablet it calls ‘Fablet’ – a FABulous tablet – offering information, communication and entertainment on the move to Gen Y

BestMediaInfo Bureau | Mumbai | February 12, 2013

MTV has developed a large merchandising portfolio of brands aimed at the youth. MTV Consumer Products today is present in more than 15 categories – innerwear, adventure bikes, footwear, lingerie, eye-wear, bags, stationery and paper, debit cards, deodorants, mobile phones, tablets and much more. The brand’s key licensees include Bwitch, Citibank, Crusoe, Firefox, Aureole-Inspecs, BILT, PLG, JK Ansell, Mochi, Swipe Telecom and Global Fragrances amongst others.

In its latest merchandising initiative, MTV, to cater to the screen agnostic audience, has in association with Swipe Telecom, an innovative technology solutions company, announced the launch of a co-branded new-generation 6-inch fablet – ‘MTV Volt’. The device is a sleek ‘Fablet’ – a FABulous tablet – offering information, communication and entertainment (ICE) on the move.

Targeted towards the youth and young professionals, MTV Volt sports a white velvet body, specially designed textured back for better use, comfort handling and high aesthetic value. Backed by a blazing fast 2x1 GHz, Dual-Core processor, HD display and Android Jelly Bean 4.1.1, the Fablet is the latest and most advanced Android version. The product also uses an internal rechargeable marathon battery Li-Ion Polymer 3200 mAh that provides a talk time of 8-10 hours.


Talking about MTV Volt, Sandeep Dahiya, Senior VP and Business Head - Consumer Products, Viacom18, said, “MTV Volt is a ‘made to order’ product for the generation that’s constantly communicating, entertaining and socialising. With features that address their needs and price-point that suits their pockets, we’re confident that MTV Volt by Swipe will generate a great response.”

Dahiya added, “Over the next few months, we plan to develop with Swipe a diverse portfolio of MTV phones and fablets, built around youth interests and aspirations.”


Commenting on the collaboration, Shripal Gandhi, Founder and CEO, Swipe Telecom, said, “We are proud on our standing as an innovator in the ever-dynamic telecommunication technology industry. We are excited to be associated with a youth centric brand like MTV. In the recent past we have seen a paradigm shift in the usage of technology like tablet PCs and Fablets amongst the youth in India which has witnessed a CAGR of 59 per cent. The MTV Volt promises to be a perfect muse for tech enthusiasts of generation next. In partnership with MTV, we will be launching an array of revolutionary products over the next few quarters; which will be truly disruptive.”


MTV Volt will be available across 10,000 retail points, Swipe e-stores and also leading online portals like Flipkart, Snapdeal, Infibeam and eBay amongst others and other youth centric platforms. The offline campaign consisting of launches, banners, hoardings, posters will be complimented by an interactive an engaging campaign in the digital, television, radio and outdoor space as well.

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