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MSM partners with Affle’s Ripple for Sony LIV

MSM would employ the Ripple ad-network to serve all video and mobile advertising on Sony LIV across all screens

BestMediaInfo Bureau | Delhi | February 7, 2013


Affle Group, an international smart-media company headquartered in Singapore, has announced its partnership with Multi Screen Media (MSM) to exclusively power all advertising during the Sony LIV launch phase through its ‘Ripple’ rich media and video ad-network. Sony LIV is MSM’s recently launched Video-on-Demand (VOD) brand. As part of this partnership, MSM would employ Affle’s Ripple ad-networkto serve all video and mobile advertising on Sony LIV across all screens (mobiles, tablets and PCs).

Anuj Kumar, Co-founder & CEO, Affle, said, “We launched Ripple with a clear philosophy of delivering engaging ad experiences to the digitally connected consumers of today across all screens. In MSM we have found a truly like-minded partner as with Sony LIV they have created a best in class VOD platform, which works seamlessly across devices giving their fans an unlimited and on-the-go access to premium content. This coupled with our technology innovations around seamless cross screen ad experiences creates a very solid proposition for top advertisers to leverage. We remain confident that several leading brands who are targeting the digitally savvy audiences, would find this exciting mix of user centric product, sticky content and engaging advertising very meaningful.”


Nitesh Kripalani, Senior VP – New Media, Business Development & Digital/Syndication at MSM, said, “Sony LIV has debuted with a big bang. Within a few days of the launch, over a million Sony LIV mobile apps have been downloaded and the portal has received millions of video views. We are confident that the platform will gain greater traction amongst consumers in the coming days supported by high decibel marketing activities planned for promoting it. We are very confident that a launch partnership with a leading industry innovator like Affle, will give us an edge to drive greater ad experiences, partnerships &monetization on Sony LIV.”

Within a few months of its launch, Affle’s ‘Ripple’ rich media and video ad-network has become one of the fastest growing ad-networks in India with over 6 billion monthly ad requests being delivered on top publisher sites and applications. Leading advertisers like Samsung, Nokia, Blackberry, HP, Google, Microsoft, Yahoo!, Maruti Suzuki, Hyundai, GM, Coca-Cola, Cadbury, Vodafone, Tata Docomo and several others have been some of the top advertisers on Ripple in the last three months.

Sony LIV will provide viewers a world-class viewing experience of their favourite shows from the Sony stable – Sony, SAB and Max.

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